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• Preface
• Part One The Framework for Brand Management
• Chapter One Brand Management as a Business Discipline
• Chapter Two Marketing Management as a Value-Creation Process
• Chapter Three The Brand as a Means of Creating Market Value
• Part Two Building the Brand
• Chapter Four Developing the Brand Strategy
• Chapter Five Designing the Brand
• Chapter Six Communicating the Brand
• Part Three Growing the Brand
• Chapter Seven Crafting the Brand Architecture
• Chapter Eight Managing Brand Dynamics
• Chapter Nine Protecting the Brand
• Part Four Brand Analysis and Planning
• Chapter Ten Measuring Brand Impact
• Chapter Eleven Developing a Strategic Brand Management Plan