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• Cover
• Half Title
• Title
• Copyright
• Contents
• Preface
• Acknowledgments
• Part One: Foundations of Political Communication
• Chapter 1 Prologue
• Chapter 2 Introduction to Political Communication
• Chapter 3 Philosophy, Democracy, and Political Communication
• Part Two: Political Communication Concepts and Effects
• Chapter 4 The Study of Political Communication
• Chapter 5 Media and Political Knowledge
• Chapter 6 Contemporary Political Socialization
• Chapter 7 Setting and Building the Agenda
• Chapter 8 Framing
• Chapter 9 Biases, the Beholder, and Media Effects: The Partisan Psychology of Political Communication
• Part THREE: Communication and the Presidential Election Campaign
• Chapter 10 Presidential Rhetoric From Television to Tweeting
• Chapter 11 Unpacking Political News Bias
• Chapter 12 Gender Bias in Political News
• Chapter 13 Political News, Polls, and the Presidential Campaign
• Chapter 14 Presidential Nominations in the Media Age
• Chapter 15 Political Advertising in Presidential Election Campaigns
• Chapter 16 Presidential Debates and Postscript
• Glossary
• Subject Index
• Author Index