Description
Efnisyfirlit
- Cover
- Front Matter
- 1. An Overview of Marketing
- 2. Marketing Planning
- 3. Understanding the Market Environment and the Competition
- 4. Understanding the Buyer
- 5. Marketing Research and Information
- 6. Estimating the Market Demand
- 7. Market Segmentation, Positioning, and Branding
- 8. Product and Service Decisions
- 9. New Products
- 10. Pricing Decisions
- 11. Distribution and Supply Chain Management
- 12. Designing Effective Promotion and Advertising Strategies
- 13. Direct Marketing, Sales Promotion, and Public Relations
- 14. Selling and Sales Management
- 15. The Future of Marketing
- Back Matter
