Efnisyfirlit

• About the Authors
• Online Resources
• Guided Tour
• Acknowledgements
• 1 Strategy: Theory and Practice – An Introduction
• Learning objectives
• Introduction
• Strategy’s antecedents in warcraft and statecraft
• The development of the field of strategy
• Overview of contemporary strategy
• In Practice: UNIQLO
• Strategy today
• Digital imperatives for a future agenda for strategy
• In Practice: Google
• Sustainability and strategy
• The limits of strategy
• Summary
• Exercises
• Case Study: Volkswagen and diesel
• 2 Strategy, Industry Competitive Forces and Positioning
• Learning objectives
• Introduction
• Business unit and corporate-level strategy
• Understanding the external macro environment
• Strategic groups
• Generic strategies
• In Practice: Sainsburys vs. Aldi
• Creating new markets: Blue ocean strategy
• In Practice: Games Workshop’s strategy
• Summary
• Exercises
• Case Study: Disney’s strategy and COVID-19
• 3 Strategy, Resources and Capabilities
• Learning objectives
• Introduction
• Resources and capabilities
• In Practice: McDonald’s: value creation and generic strategy
• Resource-based view (RBV)
• Introducing capabilities
• Dynamic and ordinary capabilities view
• In Practice: Haier
• Summary
• Exercises
• Case Study: Netflix versus Amazon: Dynamic capabilities for global success
• 4 Strategy and Innovation
• Learning objectives
• Introduction
• Understanding innovation
• In Practice: Creative destruction and fossil fuels
• Creating value and strategic advantage through innovation
• In Practice: Innovation in a pandemic: Mars Petcare and Securitas
• Enablers of strategic innovation
• In Practice: Intrinsically gendered innovation
• Summary
• Exercises
• Case Study: Innovating mobility by building a platform
• 5 Strategy: Make or Buy?
• Learning objectives
• Introduction
• Internalization: Vertical and horizontal integration
• In Practice: Netflix
• In Practice: Valeant Pharmaceuticals
• Externalization: Outsourcing
• In Practice: Outsourcing: Military contracting
• Transaction costs and the make or buy question
• Transaction Cost Economics (TCE)
• In Practice: Comcast and Disney theme park strategy
• Summary
• Exercises
• Case Study: After Disney closed one of its major studios, animation is under pressure in pandemic Hollywood
• 6 Strategy and Collaboration
• Learning objectives
• Introduction
• Inter-firm cooperation
• Strategic alliances
• In Practice: Amazon Fresh and supermarket alliances
• In Practice: Star Alliance: A global partnership of airlines
• Difficulties with strategic partnerships
• Managing collaboration
• In Practice: Collaborations in fashion
• Strategic networks
• In Practice: Foxconn: Car maker
• Open strategy
• Summary
• Exercises
• Case Study: PS5, Xbox and BMW: Chips and supply chains
• 7 Strategy: Going Global
• Learning objectives
• Introduction
• Multinational enterprises
• In Practice: Jardine Matheson
• In Practice: Multinational supply chains and famous brands
• In Practice: Headquarters and subsidiaries: Goldman Sachs
• BRICs
• Summary
• Exercises
• Case Study: Huawei
• 8 Strategy and Corporate Governance
• Learning objectives
• Introduction
• Corporate governance: Definition and history
• Corporate governance, the boardroom and strategy-making
• In Practice: Strategy and board oversight: Lehman Brothers
• In Practice: Corporate blind eyes at Boeing and Tesla
• Comparative corporate governance
• Corporate codes of ethics and corporate social responsibility (CSR)
• In Practice: Volkswagen’s ethics
• Corporate social responsibility and corporate governance
• In Practice: Danone, CEOs and progressive corporate governance
• In Practice: Is eco-taxation the answer?
• Summary
• Exercises
• Case Study: Big Tech’s corporate governance
• 9 Strategy Processes
• Learning objectives
• Introduction
• The planning school and emergent school: Contests and controversies
• In Practice: Honda’s entry into the US motorcycle industry: Rational analysis or emergent learning?
• Five problems of strategic planning, according to Mintzberg
• Mintzberg’s five Ps of strategy
• Andrew Pettigrew and process approaches
• In Practice: IKEA
• Strategy and learning processes
• Strategy and cultural processes
• Strategic sensemaking and storytelling
• In Practice: Strategy as a map?
• Strategy stories
• Organizational storytelling
• In Practice: Airbnb
• Stories as formal narratives
• In Practice: Apple: Every organization tells a story
• Discourses as storying
• Summary
• Exercises
• Case Study: University strategy and process approaches in perspective
• 10 Strategy as Practice
• Learning objectives
• Introduction
• Strategy as practice
• What do we mean by strategy AS practice?
• Strategy practice and communication
• What tools do strategists use?
• In Practice: Strategy practice and COVID-19
• The tool makers: consultants and strategy
• In Practice: The management consulting masters?
• Strategy practitioners
• Strategic decision-making
• In Practice: Decision-making in the Cuban Missile Crisis
• Summary
• Exercises
• Case Study: Strategy practice in a strategic change project
• 11 Strategy and Organizational Politics
• Learning objectives
• Introduction
• Machiavelli
• Power in decision-making
• In Practice: The end of management power?
• Intra-organizational politics and political skill
• In Practice: How Uber beat the competition with a political campaign
• In Practice: Playing the office politics game
• In Practice: Boardroom battles and family feuds
• Multinationals and subsidiary politics
• Business elites and strategy
• Summary
• Exercises
• Case Study: The politics of strategy in a Mexican maquiladora
• 12 Strategic Change
• Learning objectives
• Introduction
• Types of change
• What is strategic change?
• In Practice: How the climate crisis is transforming the meaning of ‘sustainability’ in business
• In Practice: Blocking strategic change: The myth of the founding Tech Titan
• Implementing change
• Leading strategic change: Sensemaking, symbolism, communication
• Power, politics and resistance to strategic change
• Summary
• Exercises
• Case Study: Tekco: A strategic restructuring that failed
• Glossary
• References
• Index