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• Cover
• Half Title
• Title
• Copyright
• Dedication
• Contents
• List of tables
• Preface
• 1 Understanding corporate communication
• 2 Media dynamics and strategies
• 3 Corporate reputation management
• 4 Employee communication
• 5 Managing government relations
• 6 Writing for media and media relations management
• 7 Corporate communication in brand promotion
• 8 Corporate social responsibility
• 9 Financial communication
• 10 Crises communication
• 11 Corporate communication research
• 12 Laws and ethics in corporate communication
• Index