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• Cover
• Half Title
• Series Page
• Title Page
• Copyright Page
• Table of Contents
• List of Figures
• List of Plates
• List of Profiles
• List of Tables
• List of Expert Opinions
• Preface to the Fifth Edition
• Acknowledgements
• 1 Introduction and Overview of Event Studies
• Global Issues for 2023 and Beyond
• The Nature and Scope of Event Studies
• A Framework for Understanding and Creating Knowledge about Planned Events
• Expert Opinion: By Professor Joe Jeff Goldblatt – Embracing the Ubuntu Philosophy for a New Age of Dignity, Respect, and Welfare for More Sustainable Event Education
• Profile: TransRockies Inc. and Gravel Royale
• 2 Forces, Trends, and Issues Affecting Events
• Propelling and Constraining Forces
• Expert Opinion: By Dr. Matt Frew – Future Events: Darq Dreamscapes and the Synthetic Self
• Growth-Related Issues Facing the Events Sector
• 3 The Nature and Classification of Planned Events
• Definitions of Event and Planned Events
• Time Is of the Essence
• Typologies of Events by Form and Function
• Expert Opinion: By Dr. Adam Talbot – Human Rights and Sport Mega-Events
• Scale, Frequency, Duration, and Periodicity
• The Specialness of Events
• 4 Event Experiences and Meanings
• How People Describe Their Experiences
• Theoretical Dimensions of Human Experience
• Models of the Event Experience
• Virtual Event Experiences
• Expert Opinion: By Valentina Gorchakova and Ekaterina Berdysheva – Agility of Business Events: Case Study of SHIFT Business Festival
• Meanings Attached to Events and Event Experiences
• 5 Celebration Events and Experiences
• Festivals
• Profile: Illuminate Adelaide, by Steve Brown
• Carnivals and Mardi Gras
• Heritage Commemorations
• Parades and Processions
• Religious Events and Pilgrimage
• Arts and Entertainment
• 6 Business, Sport, and Other Event Experiences
• Business and Trade Events (MICE)
• Expert Opinion: By Professor Dr. Ulrich Wünsch – Corporate Events
• Educational and Scientific Events
• Political and State Events
• Sport and Recreational Events
• Events at the Margin
• Experiences of Different Stakeholders
• 7 Public Policy and Events
• The Evolution of Policy Analysis for Events
• Policy Considerations Specific to Events
• Justifying Public Sector Involvement
• Profile: Scotland and Edinburgh
• Major Policy Domains and Event-Related Goals
• 8 Event Management Fundamentals
• Defining Management and Management Theory
• Unique Aspects of Event Management
• Organising and Coordination
• Inter-Organisation and Stakeholder Relations
• Profile: Lusofonia Festival – Macao, SAR, China, By Ubaldino Sequeira Couto
• Oganisational Ecology and Event Populations
• Profile: Research on Values and Event Policy in the Sunshine Coast, Australia
• The Learning Organisation and Knowledge Management
• Evaluating the Event Organisation
• 9 Directing, Leadership, and Human Resources for Events
• Leadership
• Decision-Making and Accountability
• Human Resource Management
• Expert Opinion: By Professor Tommy Andersson – Happiness Research and Event Tourism
• Professionalisation, Professionalism, Education, and Careers
• 10 Event Planning and Operations
• Planning Theory
• Planning For and Within Events
• Expert Opinion: By Vassilios Ziakas – Event Portfolio Management in Focus
• Project Planning and Management
• Logic and Theory-of-Change Models
• Strategic and Business Planning
• Site Planning, Operations, and Logistics
• Why Events Succeed or Fail
• 11 Event Design: Theory and Principles
• What is Design?
• Expert Opinion: By Dr. Steve Brown – Event Design
• Sensory Stimulation and Mapping
• Dramaturgy and Design
• Expert Opinion: By Vassilios Ziakas – Events Civic Dramaturgy
• Designing Event Settings
• Theming and Programming
• Service Design and Quality
• 12 Antecedents, Event Marketing, and Communications
• Antecedents
• Motivation and Motives for Attending Different Types of Events
• Barriers and Constraints
• Consumer Decision-Making
• Marketing Fundamentals
• Communications Fundamentals
• Expert Opinion: By Professor Barbara Mazza – Trends in Event Communications
• 13 Risk, Health, and Environmental Management for Events
• Terminology
• Threats and Risks Facing Events
• Risk Management Process
• Risk Management Strategies
• Health and Safety Management
• Security
• Crowd Management and Control
• Expert Opinion: By William J. O’toole – The Australian Safe and Healthy Crowded Places Handbook
• Crisis Management and Resilience
• Profile: The October 2022 Halloween Disaster in Seoul, Korea
• Environmental Management and Sustainability
• 14 Event Outcome Evaluation and Impact Assessment
• Terminology
• Theory for Evaluation and Impact Assessment
• Professional Practice
• A Complete Evaluation and IA System
• The Subjects and Objects of Evaluation and IA
• Impact Assessment Theory and Process
• The Forces-Pressure-State-Impact-Response Model
• Social Outcomes and IA
• Cultural Outcomes and IA
• Built Environment Outcomes and IA
• Ecological Impact Assessment
• Economic Impact Assessment
• Comprehensive Benefit and Cost Evaluation
• 15 Event Tourism
• Destination Management and Event Tourism
• Potential Roles of Events in Tourism Development and Marketing
• Events as Attractions; Attractiveness
• Development of Event Tourism
• Expert Opinion: By Michael Duignan – A Short Essay on Overtourism and Japan’s Mega Event
• Involvement and the Event Travel Career Trajectory (ETCT)
• Economic Impact Assessment for Event Tourism
• Education and Careers in Event Tourism
• 16 Foundation Disciplines and Closely Related Fields for Event Studies
• Cultural Anthropology
• Sociology
• Philosophy
• Religious Studies
• Psychology
• Economics
• Political Science
• Law
• History
• Human Geography
• Future Studies
• Leisure Studies
• Sport Studies and Sport Management
• Visitor Studies
• Hospitality Studies
• Gender Studies
• Health Studies
• 17 Research and Knowledge Creation for Event Studies
• Sources of Knowledge
• Philosophy and Knowledge
• Review of Review Articles
• Expert Opinion: By Dr. Sandra Goh – Event Sector Recovery in New Zealand
• Research Agenda and Major Challenges
• Future Perspectives
• References
• Index