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• Preface
• Contents
• Chapter 1: Introduction to the Internet and World Wide Web
• 1.1: The Internet and the Web
• The Internet
• Birth of the Internet
• Growth of the Internet
• Birth of the Web
• The First Graphical Browser
• Convergence of Technologies
• Who Runs the Internet?
• Intranets and Extranets
• 1.2: Web Standards and Accessibility
• W3C Recommendations
• Web Standards and Accessibility
• Accessibility and the Law
• Universal Design for the Web
• 1.3: Information on the Web
• Reliability and Information on the Web
• Ethical Use of Information on the Web
• 1.4: Network Overview
• 1.5: The Client/Server Model
• 1.6: Internet Protocols
• File Transfer Protocol (FTP)
• E-mail Protocols
• Hypertext Transfer Protocol (HTTP)
• Transmission Control Protocol/Internet Protocol (TCP/IP)
• 1.7: Uniform Resource Identifiers and Domain Names
• URIs and URLs
• Domain Names
• 1.8: Markup Languages
• Standard Generalized Markup Language (SGML)
• Hypertext Markup Language (HTML)
• Extensible Markup Language (XML)
• Extensible Hypertext Markup Language (XHTML)
• HTML5—the Newest Version of HTML
• 1.9: Popular Uses of the Web
• E-Commerce
• Mobile Access
• Blogs
• Wikis
• Social Networking
• Cloud Computing
• RSS
• Podcasts
• Web 2.0
• Chapter Summary
• Key Terms
• Review Questions
• Hands-On Exercise
• Web Research
• Focus on Web Design
• Chapter 2: HTML Basics
• 2.1: HTML Overview
• HTML
• XML
• XHTML
• HTML5
• 2.2: Document Type Definition
• 2.3: Web Page Template
• 2.4: HTML Element
• 2.5: Head, Title, Meta, and Body Elements
• The Head Section
• The Body Section
• 2.6: Your First Web Page
• 2.7: Heading Element
• Accessibility and Headings
• 2.8: Paragraph Element
• Alignment
• 2.9: Line Break Element
• 2.10: Blockquote Element
• 2.11: Phrase Elements
• 2.12: Ordered List
• The Type, Start, and Reversed Attributes
• 2.13: Unordered List
• 2.14: Description List
• 2.15: Special Characters
• 2.16: Structural Elements
• The Div Element
• HTML5 Structural Elements
• The Header Element
• The Nav Element
• The Main Element
• The Footer Element
• Practice with Structural Elements
• 2.17: Anchor Element
• Absolute Hyperlinks
• Relative Hyperlinks
• Site Map
• E-Mail Hyperlinks
• Accessibility and Hyperlinks
• 2.18: HTML Validation
• Chapter Summary
• Key Terms
• Review Questions
• Apply Your Knowledge
• Hands-On Exercises
• Web Research
• Focus on Web Design
• Website Case Study
• Chapter 3: Configuring Color and Text with CSS
• 3.1: Overview of Cascading Style Sheets
• Advantages of Cascading Style Sheets
• Configuring Cascading Style Sheets
• CSS Selectors and Declarations
• The background-color Property
• The color Property
• Configure Background and Text Color
• 3.2: Using Color on Web Pages
• Hexadecimal Color Values
• Web-Safe Colors
• CSS Color Syntax
• 3.3: Inline CSS with the Style Attribute
• The Style Attribute
• 3.4: Embedded CSS with the Style Element
• Style Element
• 3.5: Configuring Text with CSS
• The font-family Property
• More CSS Text Properties
• CSS3 text-shadow Property
• 3.6: CSS Class, Id, and Descendant Selectors
• The Class Selector
• The Id Selector
• The Descendant Selector
• 3.7: Span Element
• 3.8: Using External Style Sheets
• Link Element
• 3.9: Center HTML Elements with CSS
• 3.10: The “Cascade”
• 3.11: CSS Validation
• Chapter Summary
• Key Terms
• Review Questions
• Apply Your Knowledge
• Hands-On Exercises
• Web Research
• Focus on Web Design
• Website Case Study
• Chapter 4: Visual Elements and Graphics
• 4.1: Configuring Lines and Borders
• The Horizontal Rule Element
• The border and padding Properties
• 4.2: Types of Graphics
• Graphic Interchange Format (GIF) Images
• Joint Photographic Experts Group (JPEG) Images
• Portable Network Graphic (PNG) Images
• New WebP Image Format
• 4.3: Image Element
• Accessibility and Images
• Image Hyperlinks
• Accessibility and Image Hyperlinks
• 4.4: HTML5 Visual Elements
• HTML5 Figure and Figcaption Elements
• HTML5 Meter Element
• HTML5 Progress Element
• 4.5: Background Images
• The background-image Property
• Browser Display of a Background Image
• The background-repeat Property
• The background-position Property
• The background-attachment Property
• 4.6: More About Images
• Image Maps
• The Favorites Icon
• Configuring a Favorites Icon
• Image Slicing
• CSS Sprites
• 4.7: Sources and Guidelines for Graphics
• Sources of Graphics
• Guidelines for Using Images
• Accessibility and Visual Elements
• 4.8: CSS3 Visual Effects
• The CSS3 background-clip Property
• The CSS3 background-origin Property
• The CSS3 background-size Property
• CSS3 Multiple Background Images
• CSS3 Rounded Corners
• The CSS3 box-shadow Property
• The CSS3 opacity Property
• CSS3 RGBA Color
• CSS3 HSLA Color
• CSS3 Gradients
• Chapter Summary
• Key Terms
• Review Questions
• Apply Your Knowledge
• Hands-On Exercises
• Web Research
• Focus on Web Design
• Website Case Study
• Chapter 5: Web Design
• 5.1: Design for Your Target Audience
• 5.2: Website Organization
• Hierarchical Organization
• Linear Organization
• Random Organization
• 5.3: Principles of Visual Design
• Repetition: Repeat Visual Components Throughout the Design
• Contrast: Add Visual Excitement and Draw Attention
• Proximity: Group Related Items
• Alignment: Align Elements to Create Visual Unity
• 5.4: Design to Provide Accessibility
• Who Benefits from Universal Design and Increased Accessibility?
• Accessible Design Can Benefit Search Engine Listing
• Accessibility is the Right Thing to Do
• 5.5: Writing for the Web
• Organize Your Content
• Choosing a Font
• Font Size
• Font Weight
• Font Color Contrast
• Line Length
• Alignment
• Text in Hyperlinks
• Reading Level
• Spelling and Grammar
• 5.6: Use of Color
• Color Scheme Based on an Image
• Color Wheel
• Shades, Tints, and Tones
• Color Scheme Based on the Color Wheel
• Implementing a Color Scheme
• Accessibility and Color
• Colors and Your Target Audience
• 5.7: Use of Graphics and Multimedia
• File Size and Image Dimensions Matter
• Antialiased/Aliased Text in Media
• Use Only Necessary Multimedia
• Provide Alternate Text
• 5.8: More Design Considerations
• Load Time
• Above the Fold
• White Space
• Avoid Horizontal Scrolling
• Browsers
• Screen Resolution
• 5.9: Navigation Design
• Ease of Navigation
• Navigation Bars
• Breadcrumb Navigation
• Using Graphics for Navigation
• Skip Repetitive Navigation
• Dynamic Navigation
• Site Map
• Site Search Feature
• 5.10: Page Layout Design
• Wireframes and Page Layout
• Page Layout Design Techniques
• 5.11: Design for the Mobile Web
• Three Approaches
• Mobile Device Design Considerations
• Example Desktop Website and Mobile Website
• Mobile Design Quick Checklist
• Responsive Web Design
• 5.12: Web Design Best Practices Checklist
• Chapter Summary
• Key Terms
• Review Questions
• Hands-On Exercises
• Web Research
• Focus on Web Design
• Website Case Study
• Chapter 6: Page Layout
• 6.1: The Box Model
• Content
• Padding
• Border
• Margin
• The Box Model in Action
• 6.2: Normal Flow
• 6.3: CSS Float
• 6.4: CSS: Clearing a Float
• The clear Property
• The overflow Property
• 6.5: CSS Box Sizing
• 6.6: CSS Two-Column Layout
• Your First Two-Column Layout
• Two-Column Layout Example
• 6.7: Hyperlinks in an Unordered List
• Configure List Markers with CSS
• Vertical Navigation with an Unordered List
• Horizontal Navigation with an Unordered List
• 6.8: CSS Interactivity with Pseudo-Classes
• CSS Buttons
• 6.9: Practice with CSS Two-Column Layout
• 6.10: Header Text Image Replacement
• Improved Header Text Image Replacement Technique
• 6.11: Practice with an Image Gallery
• 6.12: Positioning with CSS
• Static Positioning
• Fixed Positioning
• Relative Positioning
• Absolute Positioning
• Practice with Positioning
• 6.13: CSS Debugging Techniques
• Verify Correct HTML Syntax
• Verify Correct CSS Syntax
• Configure Temporary Background Colors
• Configure Temporary Borders
• Use Comments to Find the Unexpected Cascade
• 6.14: More HTML5 Structural Elements
• The Section Element
• The Article Element
• The Aside Element
• The Time Element
• 6.15: HTML5 Compatibility with Older Browsers
• Configure CSS Block Display
• HTML5 Shim
• Chapter Summary
• Key Terms
• Review Questions
• Apply Your Knowledge
• Hands-On Exercises
• Web Research
• Focus on Web Design
• Website Case Study
• Chapter 7: More on Links, Layout, and Mobile
• 7.1: Another Look at Hyperlinks
• More on Relative Linking
• Relative Link Examples
• Fragment Identifiers
• Landmark Roles with ARIA
• The Target Attribute
• Block Anchor
• Telephone and Text Message Hyperlinks
• 7.2: CSS Sprites
• 7.3: Three-Column CSS Page Layout
• 7.4: CSS Styling for Print
• Print Styling Best Practices
• 7.5: Designing for the Mobile Web
• Mobile Web Design Best Practices
• 7.6: Viewport Meta Tag
• 7.7: CSS3 Media Queries
• What’s a Media Query?
• Media Query Example Using a Link Element
• Media Query Example Using an @media Rule
• 7.8: Responsive Images
• Flexible Images with CSS
• HTML5.1 Picture Element
• HTML5.1 Responsive Img Element Attributes
• Explore Responsive Images
• 7.9: Testing Mobile Display
• Testing with a Desktop Browser
• For Serious Developers Only
• Media Queries and Internet Explorer
• Mobile First
• 7.10: CSS3 Flexible Box Layout
• Configure a Flexible Container
• Configure the Flex Items
• Chapter Summary
• Key Terms
• Review Questions
• Apply Your Knowledge
• Hands-On Exercises
• Web Research
• Focus on Web Design
• Website Case Study
• Chapter 8: Tables
• 8.1: Table Overview
• Table Element
• The border Attribute
• Table Captions
• 8.2: Table Rows, Cells, and Headers
• Table Row Element
• Table Data Element
• Table Header Element
• 8.3: Span Rows and Columns
• The colspan Attribute
• The rowspan Attribute
• 8.4: Configure an Accessible Table
• 8.5: Style a Table with CSS
• 8.6: CSS3 Structural Pseudo-Classes
• 8.7: Configure Table Sections
• Chapter Summary
• Key Terms
• Review Questions
• Apply Your Knowledge
• Hands-On Exercises
• Web Research
• Focus on Web Design
• Website Case Study
• Chapter 9: Forms
• 9.1: Overview of Forms
• Form Element
• Form Controls
• 9.2: Input Element Form Controls
• Text Box
• Submit Button
• Reset Button
• Check Box
• Radio Button
• Hidden Input Control
• Password Box
• 9.3: Scrolling Text Box
• Textarea Element
• 9.4: Select List
• Select Element
• Option Element
• 9.5: Image Buttons and the Button Element
• Image Button
• Button Element
• 9.6: Accessibility and Forms
• Label Element
• Fieldset and Legend Elements
• The tabindex Attribute
• The accesskey Attribute
• 9.7: Style a Form with CSS
• 9.8: Server-Side Processing
• Privacy and Forms
• Server-Side Processing Resources
• 9.9: HTML5 Form Controls
• E-mail Address Input
• URL Input
• Telephone Number Input
• Search Field Input
• Datalist Form Control
• Slider Form Control
• Spinner Form Control
• Calendar Form Control
• Color-well Form Control
• HTML5 and Progressive Enhancement
• Chapter Summary
• Key Terms
• Review Questions
• Apply Your Knowledge
• Hands-On Exercises
• Web Research
• Focus on Web Design
• Website Case Study
• Chapter 10: Web Development
• 10.1: Successful Large-Scale Project Development
• Project Job Roles
• Project Staffing Criteria
• 10.2: The Development Process
• Conceptualization
• Analysis
• Design
• Production
• Testing
• Launch
• Maintenance
• Evaluation
• 10.3: Domain Name Overview
• Choosing a Domain Name
• Registering a Domain Name
• 10.4: Web Hosting
• Web Hosting Providers
• 10.5: Choosing a Virtual Host
• Chapter Summary
• Key Terms
• Review Questions
• Hands-On Exercises
• Web Research
• Focus on Web Design
• Website Case Study
• Chapter 11: Web Multimedia and Interactivity
• 11.1: Plug-Ins, Containers, and Codecs
• 11.2: Getting Started with Audio and Video
• Provide a Hyperlink
• Working with Multimedia on the Web
• 11.3: Adobe Flash
• HTML5 Embed Element
• Flash Resources
• 11.4: HTML5 Audio and Video Elements
• Audio Element
• Source Element
• HTML5 Audio on a Web Page
• Video Element
• Source Element
• HTML5 Video on a Web Page
• 11.5: Multimedia Files and Copyright Law
• 11.6: CSS and Interactivity
• CSS Drop Down Menu
• CSS3 Transform Property
• CSS3 Rotate Transform
• CSS3 Scale Transform
• CSS Transition Property
• Practice with Transitions
• 11.7: Java
• Adding a Java Applet to a Web Page
• Java Applet Resources
• 11.8: JavaScript
• JavaScript Resources
• 11.9: Ajax
• Ajax Resources
• 11.10: jQuery
• jQuery Resources
• 11.11: HTML5 APIs
• Geolocation
• Web Storage
• Offline Web Applications
• Drawing with the Canvas Element
• 11.12: Accessibility and Multimedia/Interactivity
• Chapter Summary
• Key Terms
• Review Questions
• Apply Your Knowledge
• Hands-On Exercises
• Web Research
• Focus on Web Design
• Website Case Study
• Chapter 12: E-Commerce Overview
• 12.1: What Is E-Commerce?
• Advantages of E-Commerce
• Risks of E-Commerce
• 12.2: E-Commerce Business Models
• 12.3: Electronic Data Interchange (EDI)
• 12.4: E-Commerce Statistics
• 12.5: E-Commerce Issues
• 12.6: E-Commerce Security
• Encryption
• Integrity
• Secure Sockets Layer (SSL)
• Digital Certificate
• SSL and Digital Certificates
• 12.7: Order and Payment Processing
• Credit Card
• Stored-value Card
• Digital Wallet
• Digital Cash
• 12.8: E-Commerce Storefront Solutions
• Instant Online Storefront
• Off-the-Shelf Shopping Cart Software
• Custom-Built Solutions
• Semi-Custom-Built Solutions on a Budget
• Chapter Summary
• Key Terms
• Review Questions
• Hands-On Exercises
• Web Research
• Focus on Web Design
• Website Case Study
• Chapter 13: Web Promotion
• 13.1: Search Engine Overview
• 13.2: Popular Search Engines
• 13.3: Components of a Search Engine
• Robot
• Database
• Search Form
• 13.4: Search Engine Optimization
• Keywords
• Page Titles
• Heading Tags
• Description
• Description Meta Tag
• Linking
• Images and Multimedia
• Valid Code
• Content of Value
• 13.5: Listing in a Search Engine
• Map Your Site
• Alliances
• 13.6: Monitoring Search Listings
• 13.7: Link Popularity
• 13.8: Social Media Optimization
• Blogs and RSS Feeds
• Social Networking
• 13.9: Other Site Promotion Activities
• Quick Response (QR) Codes
• Affiliate Programs
• Banner Ads
• Banner Exchange
• Reciprocal Link Agreements
• Newsletters
• Sticky Site Features
• Personal Recommendations
• Newsgroup and Listserv Postings
• Traditional Media Ads and Existing Marketing Materials
• 13.10: Serving Dynamic Content with Inline Frames
• The Iframe Element
• Video in an Inline Frame
• Chapter Summary
• Key Terms
• Review Questions
• Hands-On Exercises
• Web Research
• Focus on Web Design
• Website Case Study
• Chapter 14: A Brief Look at JavaScript and jQuery
• 14.1: Overview of JavaScript
• 14.2: The Development of JavaScript
• 14.3: Popular Uses for JavaScript
• Alert Message
• Popup Windows
• Jump Menus
• Mouse Movement Techniques
• 14.4: Adding JavaScript to a Web Page
• Script Element
• Legacy JavaScript Statement Block Template
• Alert Message Box
• 14.5: Document Object Model Overview
• 14.6: Events and Event Handlers
• 14.7: Variables
• Writing a Variable to a Web Page
• Collecting Variable Values Using a Prompt
• 14.8: Introduction to Programming Concepts
• Arithmetic Operators
• Decision Making
• Functions
• 14.9: Form Handling
• 14.10: Accessibility and JavaScript
• 14.11: JavaScript Resources
• 14.12: Overview of jQuery
• 14.13: Adding jQuery to a Web Page
• Download jQuery
• Access jQuery via a Content Delivery Network
• The Ready Event
• 14.14: jQuery Selectors
• 14.15: jQuery Methods
• 14.16: jQuery Image Gallery
• 14.17: jQuery Plugins
• 14.18: jQuery Resources
• Chapter Summary
• Key Terms
• Review Questions
• Apply Your Knowledge
• Hands-On Exercises
• Web Research
• Website Case Study
• Web Developer’s Hand book
• Appendixes
• Appendix A: HTML5 Quick Reference
• Appendix B: XHTML Quick Reference
• Appendix C: Special Entity Characters
• Appendix D: Comparison of XHTML and HTML5
• Appendix E: CSS Property Reference
• Appendix F: WCAG 2.0 Quick Reference
• Appendix G: FTP Tutorial
• Appendix H: Web-Safe Color Palette
• Answers
• Index
• Back Cover