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• Cover
• Contents
• Title
• Copyright
• Dedication
• Acknowledgments
• Chapter 1: Introduction
• Why Update Edison in the Boardroom?
• A Brief History
• The Edison Mind-Set
• The Intellectual Property Management System
• Summary
• Chapter 2: The Changing Environment for IP Management
• The Rise of the NPE (Nonpracticing Entity)
• Technology Convergence
• The Arrival of the Chief Intellectual Property Officer (CIPO)
• The Globalization of Business
• The Changing Legal Environment
• The Continuing Lack of a Formal IP Marketplace
• The Rise of the IP Investor
• Summary
• Chapter 3: Level One: Defend Position
• What Level One Companies Are Trying to Accomplish
• Functions, Tools, and Capabilities Quiz: Questions Only You Can Answer
• Best Practices for Level One: Defend Position
• Summary
• Chapter 4: Level Two: Manage Costs
• What Level Two Companies Are Trying to Accomplish
• Best Practices for Level Two: Manage Costs
• Summary
• Chapter 5: Level Three: Capture Value
• What Level Three Companies Are Trying to Accomplish
• Best Practices for Level Three: Capture Value
• Summary
• Chapter 6: Level Four: Synthesize Opportunities
• What Level Four Companies Are Trying to Accomplish
• Best Practices for Level Four: Synthesize Opportunities
• Summary
• Chapter 7: Level Five: Shape the Future
• What Level Five Companies Are Trying to Accomplish
• The Characteristics of the Future
• The Characteristics of Sustainable Corporations
• Best Practices for Level Five: Shape the Future
• Summary
• Chapter 8: What to Do When You’re Not on the Pyramid
• Is My Company on the Pyramid?
• Is My Company a Candidate for the Edison Pyramid?
• Characterizing IP-Indifferent Companies
• How Companies Can Destroy Value
• Moving toward the Edison Hierarchy
• Summary
• Chapter 9: The Procter & Gamble Journey
• Beyond Make and Sell
• Out-Licensing Technology
• Additional Growth via Effective Policy Changes
• Reinventing and Integrating Trademarks and Brands
• Looking Externally
• IP as an Enabler to Innovation
• Looking Forward
• Appendix A: Significant Developments in Intellectual Property Law in the Past 10 Years
• Appendix B: The Rise of Patent Aggregators
• Appendix C: A Closer Look at IP Damages
• About the Authors
• Index