Efnisyfirlit

• Title Page
• Brief contents
• Contents
• List of figures
• List of tables
• List of boxes
• About the authors
• Preface to the fifth edition
• Acknowledgements
• Tour of the book
• 1 Understanding research
• 1.1 Introduction
• 1.2 Nature and purpose of business research
• 1.3 Classifying research
• 1.4 Academic levels of research
• 1.5 Overview of the research process
• 1.6 Supervision
• 1.7 Characteristics of good research
• 1.8 Conclusions
• References for further reading
• Activities
• 2 Dealing with practical issues
• 2.1 Introduction
• 2.2 Knowledge, skills and personal qualities
• 2.3 Generating a research topic
• 2.4 Negotiating access to data
• 2.5 Research ethics
• 2.6 Managing the research project
• 2.7 Funding the research
• 2.8 Conclusions
• References for further reading
• Activities
• 3 Identifying your research paradigm
• 3.1 Introduction
• 3.2 The two main paradigms
• 3.3 Philosophical assumptions of positivism and interpretivism
• 3.4 Comparing positivism and interpretivism
• 3.5 Pragmatism
• 3.6 Conclusions
• References for further reading
• Activities
• 4 Designing the research
• 4.1 Introduction
• 4.2 Link between paradigm and methodology
• 4.3 Methodologies associated with positivism
• 4.4 Methodologies associated with interpretivism
• 4.5 Triangulation
• 4.6 Conclusions
• References for further reading
• Activities
• 5 Searching and reviewing the literature
• 5.1 Introduction
• 5.2 Searching the literature
• 5.3 Referencing
• 5.4 Reviewing the literature
• 5.5 Avoiding plagiarism
• 5.6 Conclusions
• References for further reading
• Activities
• 6 Writing your research proposal
• 6.1 Introduction
• 6.2 Overview of research design
• 6.3 The research problem
• 6.4 Purpose of the research
• 6.5 The research questions
• 6.6 Writing the research proposal
• 6.7 Evaluating your proposal
• 6.8 Conclusions
• References for further reading
• Activities
• Appendix: examples of business research proposals
• 7 Collecting qualitative data
• 7.1 Introduction
• 7.2 Main issues in collecting qualitative data
• 7.3 Interviews
• 7.4 Critical incident technique
• 7.5 Focus groups
• 7.6 Protocol analysis
• 7.7 Diary methods
• 7.8 Observation
• 7.9 Conclusions
• References for further reading
• Activities
• 8 Analysing qualitative data
• 8.1 Introduction
• 8.2 Main issues in analysing qualitative data
• 8.3 A general analytical procedure
• 8.4 Content analysis
• 8.5 Discourse analysis
• 8.6 Evaluating your analysis
• 8.7 Conclusions
• References for further reading
• Activities
• 9 Integrated collection and analysis methods
• 9.1 Introduction
• 9.2 Grounded theory
• 9.3 Repertory grid technique
• 9.4 Cognitive mapping
• 9.5 Conclusions
• References for further reading
• Activities
• 10 Collecting data for statistical analysis
• 10.1 Introduction
• 10.2 Main issues in collecting data for statistical analysis
• 10.3 Variables
• 10.4 Data collection methods
• 10.5 Designing questions
• 10.6 Coding questions
• 10.7 Conclusions
• References for further reading
• Activities
• 11 Analysing data using descriptive statistics
• 11.1 Introduction
• 11.2 Key concepts in statistics
• 11.3 Getting started with SPSS
• 11.4 Frequency distributions
• 11.5 Measuring central tendency
• 11.6 Measuring dispersion
• 11.7 Normal distribution
• 11.8 Conclusions
• References for further reading
• Activities
• 12 Analysing data using inferential statistics
• 12.1 Introduction
• 12.2 Planning the analysis
• 12.3 Tests of difference
• 12.4 Tests of association and correlation
• 12.5 Linear regression
• 12.6 Time series analysis
• 12.7 Conclusions
• References for further reading
• Activities
• 13 Writing your dissertation or thesis
• 13.1 Introduction
• 13.2 Planning how to write up your research
• 13.3 Structure and content
• 13.4 Presenting qualitative and quantitative data
• 13.5 Preparing for your viva voce
• 13.6 Conclusions
• References for further reading
• Activities
• 14 Publishing your research
• 14.1 Introduction
• 14.2 Developing a publications strategy
• 14.3 Writing a conference paper
• 14.4 Presenting a conference paper or poster
• 14.5 Writing a journal article
• 14.6 Responding to reviewers’ comments
• 14.7 Conclusions
• References for further reading
• Activities
• 15 Troubleshooting
• 15.1 Introduction
• 15.2 Getting started
• 15.3 Managing the process
• 15.4 Identifying a topic and a research problem or
• 15.5 Making a preliminary plan of action
• 15.6 Finding a theoretical framework
• 15.7 Writing the proposal
• 15.8 Choosing a methodology
• 15.9 Searching and reviewing the literature
• 15.10 Collecting the research data
• 15.11 Organising qualitative research data
• 15.12 Analysing the research data
• 15.13 Structuring the dissertation or thesis
• 15.14 Writing the dissertation or thesis
• 15.15 Dealing with writer’s block
• 15.16 Achieving the standards
• 15.17 Eleventh-hour strategies for finishing your dissertation or
• 15.18 Developing a publications strategy
• 15.19 Presenting a conference paper
• 15.20 Dealing with reviewers’ comments
• Appendix: random number tables
• Glossary
• Subject index
• eCopyright