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• Cover Page
• Title Page
• Copyright Page
• Contents
• Acknowledgements
• Introduction: How to Use This Book
• 1 What are the Creative Industries?
• Defining the Creative Industries
• Studying the Creative Industries – Three Approaches
• Summary
• Recommended Reading
• 2 Creativity and Commerce
• Patronage: Wealth, Power and Religion in Italian Renaissance Painting
• The Marketplace: English Theatre in the Time of Shakespeare
• Reproduction and Mass-production: The Print Revolution
• Industrial Production
• Industrialized Media Production: The Studio System
• Summary
• Recommended Reading
• Part 1 Working in the Creative Industries
• 3 Institutions, Ownership and Entrepreneurship
• The Organization of Production
• Workplaces
• Work Structures
• Work Patterns
• Finding Work
• Career Trajectories and Portfolios
• National and International Perspectives
• Summary
• Recommended Reading
• 4 The Business of Creativity
• Sole Traders and Microbusinesses
• Financing a Creative Business
• Contracts and Rights
• Business Models
• PEST: Political, Economic, Social and Technological Factors
• Clustering and the Sense of Creative Community
• Summary
• Recommended Reading
• 5 Work Routines and Work Cultures
• Employees: Staffers, In-house Workers
• Freelancers and Portfolio Workers
• Networking
• Equality of Opportunity?
• Summary
• Recommended Reading
• Part 2 Production and Circulation of Products
• 6 Creative Producers and Products
• Creative Goods and Services: Tangible and Intangible
• Creative Originals Producers
• Creative Content Producers
• Creative Experience Providers
• Creative Service Providers
• From Simple Creative Goods to Complex Creative Goods
• Summary
• Recommended Reading
• 7 Research, Development and Production
• Research and Development
• Production
• Summary
• Recommended Reading
• 8 Circulation: Marketing and Distribution of Creative Products
• Circulation
• The Mass Market Model
• Channels of Distribution and Marketing
• What is Marketing?
• Selling Stuff: Retail and its Disruptions
• Summary
• Recommended Reading
• Part 3 The Creative Economy
• 9 Institutional Commissioning and Financing Structures
• Business Models in the Television Sector
• Commissioning in Television
• How Do Writers and Producers Get TV Commissions?
• Finding a Route In
• Commissioning and the Business of Magazine Publishing
• Summary
• Recommended Reading
• 10 Clients, Funders and Going It Alone
• Working to Brief: The Client Relationship
• Public Funding
• Entrepreneurial Approaches
• Self-funding
• Crowdfunding
• Summary
• Recommended Reading
• 11 The Changing Economic Landscape
• Creativity and Commerce: Novelty, Risk and Change
• Changing Work Routines and Work Cultures
• Changing Structures and Models
• Jobs That Don’t Exist Yet
• Recommended Reading
• Glossary
• References
• Index