Efnisyfirlit

• Introduction
• About This Book
• Foolish Assumptions
• Conventions and Icons Used in This Book
• Beyond the Book
• Where to Go from Here
• Part I: Getting Started with Infographics
• Chapter 1: Unlocking the Power of Infographics
• Recognizing the Value of Visuals
• So You Want to Be an Infographic Designer
• Filling Your Toolbox
• Assembling Your Team
• Using internal resources
• Going with the professionals
• Working with Decision Makers
• Chapter 2: Exploring Infographics
• Establishing Your Voice
• Promoting with brand infographics
• Educating with informational editorial infographics
• Working with Infographics
• Identifying what makes an infographic
• Sticking with what works
• Become a subject matter expert
• Considering possibilities beyond the static infographic
• Predicting the Lifecycle of Infographics
• Timely: Sharing breaking news
• Related: Telling a relevant tale
• Evergreen: Letting things build
• Engaging Viewers with Animation and Motion
• Bringing infographics to life with motion and sound
• Creating an interactive infographic experience
• Chapter 3: Designing Your Approach to Infographics
• Establishing a Work Process
• Deciding on your eventual output
• Gathering data
• Create narrative and flow
• Develop and refine your visual plan
• Build artwork and visuals
• Refine artwork and ensure accuracy
• Getting your project approved
• Sharing your creation with your audience
• Assembling the Tools of the Trade
• Lining up your technology tools
• Gathering a work force
• Building professional relationships
• Developing Design Principles
• Balance
• Hierarchy
• Unity
• Proportion
• Color
• Fonts
• Respecting Brand Guidelines
• Using recommended fonts
• Working with logos
• Working with colors
• Using copy guidelines
• Outlining the Approval Process
• Part II: Starting with Data
• Chapter 4: Informing Yourself
• Determining Your Infographic’s Thesis
• Thinking of the infographic’s main points
• Calling out a call-to-action
• Appealing to the Target Audience
• Complexity
• Density
• Appearance
• Getting the Logistics
• Printing considerations
• Web dimensions
• Type point (size)
• Chapter 5: Gathering Your Data
• Searching Online
• Doing simple Google searches
• Refining your Google searches
• Finding Additional Sources
• Discovering government databases
• Using company resources
• Reading company reports
• Reaching out to experts
• Placing It All Together
• Getting back to your thesis
• Citing your sources
• Chapter 6: Discovering the Story
• Analyzing and Organizing Your Information
• Looking for trends
• Employing comparisons
• Thinking about history
• Finding the outliers
• Recognizing patterns
• Thinking of a Narrative
• Creating a flow
• Writing copy
• Part III: Depicting with Delightful Design
• Chapter 7: Creating Wireframes and Managing Mood Boards
• Outlining Your Wireframe
• The title: Creating the viewer’s first impression
• The introduction: Presenting your most important data
• The body: Building the content of your infographic
• The call-to-action: Drawing a strong conclusion
• Editing Your Story
• Clarifying the “big idea”
• Conceptualizing an overall layout
• Visualizing transitions
• Mapping your illustrations
• Blocking: Creating a visual roadmap
• Working with Fonts
• Choosing text styles
• Following the three-font rule
• Putting Your Mood Board to Work
• Working with mood boards in the digital age
• Chapter 8: Designing Around a Theme
• Matching Visuals to Your Topic
• Following Brand Guidelines
• Using guidelines for logos, color, and font
• Working with your client’s specifications
• Designing a Custom Style
• Creating color palettes
• Feeling out the right fonts
• Including illustrations
• Testing out textures and patterns
• Finding Inspiration
• Chapter 9: Designing Infographics in Adobe Illustrator
• Setting Up Illustrator
• Navigating the workspace
• Working with toolbars and palettes
• Determining the essentials
• Mastering Illustrator Basics
• Using the Selection and Direct Selection tools
• Maximizing the Pen tool
• Placing a text box
• Changing fonts with the Type tool
• Using the Direct Selection tool
• Grouping objects
• Discovering the beauty of the Brush tool
• Getting geometric with the Shape tool
• Making charts and graphs with the Graph tool
• Using the Eyedropper tool
• Adding icons with the Symbols tool
• Using the Pathfinder tool to create shapes
• Editing paths with the Eraser tool
• Experimenting with Illustrator Effects
• Gaining contrast with a gradient
• Building depth with the Blend tool
• Creating dynamic graphics with a warp
• Joining objects with a compound path
• Cropping illustrations with clipping masks
• Importing sketches into Illustrator to use as a template
• Chapter 10: Designing Infographics in Photoshop
• Getting Started with Photoshop
• Labeling layers
• Using folders and groups
• Learning the Basic Photoshop Tools
• Selection tools
• Drawing tools
• Transformation tools
• Type tools
• Photographic tools
• Changing Fonts with Character Styles
• Creating Boundaries with Layer Masks and Clipping Paths
• Building a layer mask by cropping
• Using layer masks to hide or reveal selected parts of an image
• Creating a clipping path
• Making Your Graphics Pop
• Creating depth with blend modes
• Changing colors with a color overlay
• Giving graphics depth: gradients, bevels, and satin
• Showcasing elements with shadows
• Managing Your Workflow
• Copying style effects from one layer to another
• Using effects sparingly
• Chapter 11: Expanding Your Tools and Techniques
• Starting Your Project with Illustrator
• Opening Photoshop Files in Illustrator
• Using Illustrator Graphics in Photoshop
• Scaling between Programs
• Discovering the Benefits of a Smart Object
• Working with Smart Filters
• Determining which Program Works Best for Your Needs
• Graphing
• Detailed icons
• Patterns
• Type manipulation
• Working with Other Design Tools
• Microsoft programs
• Infogr.am
• Easel.ly
• Creative Market
• Part IV: Ready to Distribute
• Chapter 12: Launching Your Infographic
• Deciding Where to Publish
• Publishing Infographics on the Web
• Determining the right size
• Creating filenames that generate traffic
• Using appropriate keywords
• Introducing readers to the infographic
• Making the most of your space
• Sharing Your Work
• Providing social share buttons on the page
• Giving out an embed code
• Chapter 13: Promoting Your Infographic
• Collecting Influencers
• Getting prepared to go viral
• Building a list of influencers
• Organizing your list of influencers
• Putting Your Plan in Place
• Building relationships
• Offering exclusives
• Using social media
• Determining When to Pitch
• Targeting influencers at the best time
• Timing your social media shares
• Part V: The Part of Tens
• Chapter 14: Ten Infographics Trends to Follow
• Adding Interactive Features to Your Graphics
• Placing information on different pages
• Letting the reader choose
• Using Video or Animation in Graphics
• Designing for Tablets
• Using Data to Drive Your Project
• Developing Graphics for Market Research
• Using Graphics to Bridge Cultures
• The DIY Graphics Movement
• Infographics for Presentations
• Make a List, Check It Twice
• Keeping It Small
• Chapter 15: Ten Future Infographic Uses to Try Today
• Education
• Digital Interactivity
• Sound Medium
• Multicultural Uses
• Viral Topics
• Demographics
• Social Media
• Immersive Interactive Graphics
• Print Media
• Presentation Tools
• About the Author
• Cheat Sheet
• More Dummies Products