Efnisyfirlit

• Cover
• Half Title
• Full Title
• Copyright
• Contents
• Foreword
• Preface
• SECTION I: INTRODUCTION
• Chapter 1: Environmental Issues in International Marketing: Integrative Statement
• SECTION II: MACRO INTERNATIONAL MARKETING ISSUES
• Chapter 2: Overcoming Barriers to Trade in the Asia Pacific Region: Perspectives, Cooperative Agreements and Governmental Policy
• Chapter 3: The Process of Technology Transfer Through Joint Ventures: International Marketing Implications
• Chapter 4: New Market Entry: Exporter Experience and Government Support
• SECTION III: SOCIOPOLITICAL INTERNATIONAL MARKETING ISSUES
• Chapter 5: Learning from Corporate Leaders: A Modern Sociocultural Development of International Management Interactions in the Philips, Holland
• Chapter 6: Sociopolitical Analysis for International Marketing: An Examination Using the Case of Egypt’s “Infitah”
• Chapter 7: Country of Origin Stereotyping: The Social Linkage Effect Upon Foreign Product Attributes
• Chapter 8: Social, Economical, and Political Framework of Joint Venture with Foreign Capital Formation in a Communist System: The Case of the Polish Economy
• Chapter 9: The Political Element and Marketing in Grenada
• SECTION IV: INTERNATIONAL MARKETING STRATEGIES
• Chapter 10: An Application of the Political Economy Framework to Fish Distribution Channels
• Chapter 11: Socializing Grain Distribution in Kongi* State for the International Market
• Chapter 12: Pricing Decisions in Global Marketing
• Chapter 13: The Planned Development of Channels of Distribution in a Highly Centralized Socialist System—The Romanian Experience
• SECTION V: SPECIAL INTERNATIONAL MARKETING TOPICS
• Chapter 14: Marketing Ethics and Social Responsibilities of Marketing
• Chapter 15: Perception of Husband and Wife in Family Decision Making in an Oriental Culture: A Multidimensional Scaling Approach
• Chapter 16: A Strategic Stakeholder Approach to the Marketing of Tourism and Recreation Facilities by Local Authorities
• Chapter 17: The Possibilities of Foreign Tourism Market Segmentation and the Evaluation of the Tourism Supply of SR Croatia (Yugoslavia)
• Chapter 18: Marketing of Tourism in a Competitive World Environment
• Index