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• Title Page
• Copyright
• Dedication
• Contents
• Preface
• Chapter 1. Understanding the Sport Event Industry
• Career Paths in Sport Event Management
• Skills, Knowledge, and Traits for Success
• Sport Events Versus Nonsport Events
• Sport Tourism
• Relationship Between Sport Event Management and Sport Facility Management
• Types of Sporting Events
• Summary
• Learning Activities
• Chapter 2. Event Conceptualization, Planning, and Project Management
• Event Leadership
• Decision Making in Event Management
• Brainstorming in Event Management
• Purpose of the Event
• Choosing the Type of Event
• SWOT Analysis
• Developing a Mission for the Event
• Setting Goals and Objectives
• Planning Logistics
• Thinking Creatively and Planning for Uniqueness
• Planning for Diversity, Equity, and Inclusion
• Sustainable Sporting Events
• Planning Promotional and Ancillary Components
• Planning for Contingencies
• Project Management
• Event Planning Blunders
• Summary
• Learning Activities
• Chapter 3. Event Bidding
• Economic Impact
• Sports Commissions
• Sport Event Trends
• Bidding Process
• Feasibility Studies
• Bid Documents
• Summary
• Learning Activities
• Chapter 4. Event Budgeting
• Event Budgeting Process
• Types of Revenues
• Types of Expenses
• Controlling Costs
• Cash Flow and Cash Management
• Summary
• Learning Activities
• Chapter 5. Event Sponsorship
• Sponsorship
• Benefits of Event Sponsorship
• Identifying Your Needs
• Determining Your Inventory
• Prospecting for Sponsors and Crafting Your Proposal
• Activation
• Sponsorship and Technology
• Ensuring DEI
• Evaluating Your Event
• Summary
• Learning Activities
• Chapter 6. Event Marketing
• Marketing Sport Events
• Developing a Marketing Plan
• Market Research and Analysis
• Understanding Consumers
• Setting Marketing Goals and Objectives
• Market Segmentation and Target Markets
• Branding the Event
• Event Pricing
• Distribution
• Event Promotion
• Sales
• Creating Community Support
• Summary
• Learning Activities
• Chapter 7. Event Publicity
• Sport Publicity
• Publicity
• Media Relations
• Social Media
• Social Media Strategy
• Evaluating Success
• Summary
• Learning Activities
• Chapter 8. Legal Issues
• Contracts 101
• Technology and Contracts
• Negotiating Contracts
• Types of Contracts
• Common Clauses
• Waivers and Releases
• Permits and Licenses
• Assessing Your Insurance Needs
• Federal Legislation
• Diversity, Equity, and Inclusion
• Summary
• Learning Activities
• Chapter 9. Risk Management and Negligence
• Risk Management Process
• Risk Management Planning
• Threats to Events (Types of Emergencies
• Understanding and Managing Crowds
• Crowd Management Plans
• Negligence
• Summary
• Learning Activities
• Chapter 10. Event Staffing
• Organizational Chart
• Identifying Necessary Staff
• Scheduling Staff
• Considering Outsourcing Staff
• Managing and Motivating Staff
• Personal Management Style and Effective Leadership
• Management of Meetings
• Communicating With Staff
• Volunteers
• Team Building
• Summary
• Learning Activities
• Chapter 11. Event Services and Logistics
• Event Timeline
• Event Registration
• Ticket Sales
• Food and Beverage Operations
• Hospitality Services
• Waste Management Services
• Custodial Services
• Transportation Services
• Lighting
• Vendor Relationships
• Event Facility Selection
• Customer Service
• Awards Ceremonies
• Summary
• Learning Activities
• Chapter 12. Event-Day Management
• Managing Event Day
• Easily Missed Details
• Event-Day Tools
• Managing Staff
• Managing Spectators
• Managing Participants
• Managing Sponsors
• Consumer Experience
• Customer Service
• Health and Safety Protocols
• Event-Day Technologies
• Summary
• Learning Activities
• Chapter 13. Postevent Details and Evaluation
• Postevent Promotions
• Postevent Media Coverage
• Sponsor Follow-Up
• Postevent Debriefing
• Event Evaluation
• Evaluating Outcomes and Objectives
• Measuring Economic Impact
• Summary
• Learning Activities
• Glossary
• References
• Index
• About the Authors