Efnisyfirlit

• Cover page
• Books in the series
• Title page
• Copyright
• Contents
• Boxes
• Tables
• Preface
• Introduction
• Party Political Communication in Historical Perspective
• The Modern Communication Strategy
• Constituency Campaigning in the Post-Modern Age
• Political Advertising
• News Management: the Rise of the SpinDoctor
• Government Communications
• Media Bias
• Media Power and Media Effects: Theories and Realities
• Media Policy (1): Ownership
• Media Policy (2): Content
• References
• Index