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• Cover
• Contents
• Series Page
• Title Page
• Copyright
• Preface
• CHAPTER 1 EXECUTIVE SUMMARY
• CHAPTER 2 EXECUTIVE SUMMARY
• CHAPTER 3 EXECUTIVE SUMMARY
• CHAPTER 4 EXECUTIVE SUMMARY
• CHAPTER 5 EXECUTIVE SUMMARY
• CHAPTER 6 EXECUTIVE SUMMARY
• CHAPTER 7 EXECUTIVE SUMMARY
• NOTE
• About the Contributing Authors
• CHAPTER 1: Freedom with Fences: Robert Stephens Discusses CIO Leadership and IT Innovation
• THE CIO LEADERSHIP PARADOX
• THE FENCES
• RULES AND INNOVATIVE AUGMENTATION
• THE CIO AND ENTERPRISE CULTURE
• RADICAL TRANSPARENCY
• PROACTIVE RISK PRACTICES
• THE CIO AND THE CUSTOMER
• THE IT ORGANIZATION
• NOTES
• CHAPTER 2: Why Does IT Behave the Way It Does?
• MAKING SENSE OF IT BUSINESS MANAGEMENT
• PUTTING THE PIECES TOGETHER
• CHANGING THE WAY IT BEHAVES
• NOTES
• CHAPTER 3: Cloud Computing and the New Economics of Business
• A COMBINATION OF TECHNOLOGIES CREATE CLOUD COMPUTING
• SOME WORKING DEFINITIONS OF CLOUD COMPUTING
• CLOUD COMPUTING HAS THREE COMPONENT LAYERS
• IMPLICATIONS OF THE TRANSITION TO CLOUD COMPUTING
• A BUSINESS STRATEGY BASED ON AGILITY
• USING THE CLOUD FOR BUSINESS ADVANTAGE
• BUSINESS APPLICATIONS WITH THE GREATEST POTENTIAL
• CLOUD RISK CONSIDERATIONS
• CLOUD COST CONSIDERATIONS
• CASE STUDY: SELLING “DESIGNER CHOCOLATES”
• DESIRABLE CHARACTERISTICS OF NEW IT ARCHITECTURE
• PUBLIC CLOUDS, PRIVATE CLOUDS, AND HYBRID CLOUDS
• ISSUES TO CONSIDER WHEN THINKING ABOUT PRIVATE CLOUDS
• THE CLOUD IS A PLATFORM FOR MANAGING BUSINESS PROCESSES
• AUTOMATE ROUTINE PROCESSES, FOCUS PEOPLE ON HANDLING EXCEPTIONS
• FOUR TECHNOLOGIES ENABLE RESPONSIVE BUSINESS PROCESSES
• NOTES
• CHAPTER 4: Leading with Green: Expanding the CIO’s Role in Eco-Efficient Information Technology Adoption
• WHAT IS GREEN IT?
• WHO CARES ABOUT GREEN IT?
• GREEN IT: A QUICKLY MATURING MANAGEMENT DISCIPLINE
• COMMON CHALLENGES PRESENTED BY GREEN
• ROLE OF PUBLIC POLICY
• ROLE OF THE CIO
• RISKS AND COMMON MISTAKES TO AVOID
• SUMMARY
• NOTES
• CHAPTER 5: Sustainability, Technology, and Economic Pragmatism: A View into the Future
• SUSTAINABILITY
• GLOBALIZATION, DECENTRALIZATION, AND SUSTAINABILITY
• FUTURE OPPORTUNITIES FOR IMPROVING GLOBAL IT SUSTAINABILITY
• MOBILITY
• UBIQUITY: PERVASIVE COMPUTING, UBIQUITOUS SENSORS, AND AD HOC COMMUNICATIONS
• ENERGY: SMART BUILDINGS, RENEWABLES, AND CAMPUS SUSTAINABILITY
• PHYSICAL SECURITY AND INFORMATION ASSURANCE
• INTEGRATING SUSTAINABILITY INTO STRATEGIC PLANNING
• THE FUTURE LIES BEFORE US
• NOTES
• CHAPTER 6: How to Measure and Manage Customer Value and Customer Profitability
• THE RISING NEED TO FOCUS ON CUSTOMERS
• A FOUNDATION FOR CUSTOMER PORTFOLIO MANAGEMENT
• DISTINGUISHING HIGH FROM LOW ECONOMIC CUSTOMER VALUE
• MEASURING CUSTOMER LIFETIME VALUE
• BALANCING SHAREHOLDER VALUE WITH CUSTOMER VALUE
• THE CFO AND CIO MUST SHIFT EMPHASIS
• APPENDIX 6A: ACTIVITY-BASED COSTING IS A COST REASSIGNMENT NETWORK
• NOTES
• CHAPTER 7: Evolution of Networks into Networking
• EVOLUTION OF NETWORKS INTO NETWORKING: COMPUTATIONAL, DATA, BUSINESS, AND PERSONAL
• ADVANCES IN COMPUTATIONAL AND DATA NETWORKS
• ADVANCES IN STORAGE AND DATA NETWORKS
• BUSINESS IMPACTS OF BUSINESS NETWORKING
• NETWORKING
• VIRTUAL WORLDS: SECOND LIFE
• DEMOCRATIZATION AND SOCIALIZATION OF INFORMATION
• THE WISDOM OF CROWDS?
• THE NEW REALITY
• ADAPTING TO THE NEW REALITY
• ROLE OF IS/IT IN ADAPTING TO THE NEW REALITY
• NOTES
• About the Editor
• Index
• End User License Agreement