Efnisyfirlit

• Title Page
• Copyright Page
• Contents
• Foreword
• Preface
• Acknowledgments
• Chapter 1: Introduction to Sport Promotion and Sales
• Chapter 2: Theoretical Foundations for Effective Sport Promotion and Sales
• Chapter 3: Sport Consumer Incentivization
• Chapter 4: Sport Ticket Sales Staff Training
• Chapter 5: Sport Ticket Sales
• Chapter 6: Customer Service and Retention
• Chapter 7: Sport Sponsorship Fundamentals
• Chapter 8: Sport Sponsorship Sales
• Chapter 9: Sport Sponsorship Activation
• Chapter 10: Promotional Merits of Sport Licensing
• Chapter 11: E-Commerce as a Promotional Tool
• Chapter 12: Sport Brand Communications
• Chapter 13: Sport Promotion and Sales Risk Management
• Appendix A
• Appendix B
• Endnotes
• Index
• About the Authors