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• Cover Page
• Title Page
• Copyright Page
• Brief Contents
• Detailed Contents
• PREFACE
• PART I. SUSTAINABILITY—ESSENTIALS FOR BUSINESS
• Introduction
• What Is Sustainability?
• Sustainability-Related Definitions
• History of the “Green” Movement
• History of Pollution
• Urbanization
• Naturalists and Environmentalists
• John Muir
• John James Audubon
• The Wilderness Society
• Rachel Carson
• Gaylord Nelson
• Ten Myths About Sustainability
• The Case for Being Sustainable
• Profitability
• Linking Profitability to Development
• Competitiveness
• Consumer Loyalty
• Global Warming Concerns
• International Pressures
• Public Exposure
• Greening the Supply Chain
• Minimizing Waste
• However . . . a Note of Caution
• Why Sustainable Strategy?
• Five Stages on the Path to Sustainability
• Triple Bottom Line
• The Importance of Triple Bottom Line
• Chapter Outline
• Conclusion
• Key Words
• Discussion Questions
• Recommended Websites
• PART II. RENEWABLE RESOURCES
• Chapter 1. Air and Climate Issues
• Chapter Overview
• A Primer on Air Pollution
• Pollution Control
• Pollution Effects
• Health Effects
• Heat Island Effect
• Legal Enforcement
• Indoor Air Quality
• Mobile Sources
• Air Quality Index
• Global Sustainability Conferences
• Rio Conference on Sustainability 1992
• Kyoto Protocol
• Johannesburg Earth Summit
• Industry Efforts
• Steel Industry
• Automobile Industry
• Climate and Global Warming
• Evidence for Global Warming
• Arguments Against Global Warming
• Business Implications
• Conclusion
• Key Words
• Discussion Questions
• Recommended Websites
• Chapter 2. Water Issues
• Chapter Overview
• Drinking Water
• Bottled Water
• Water Pollution
• Sewage
• Ocean Pollution
• Florida’s Coastal and Ocean Future
• Overfishing
• Water Scarcity
• Water Conservation
• A City Water Agenda: Chicago
• Water Legislation
• The Clean Water Act
• Safe Drinking Water Act
• State Water Protection
• Water Disasters
• Mismanaged Water: The Story of the Aral Sea
• Oil Spills: Exxon Valdez and British Petroleum
• Katrina
• Thailand—The Tsunami
• Drought of Lake Lanier
• Company Water Policies
• Principles for Building Water Consciousness
• Fourteen Actions You Can Take to Protect Our Water
• Business Implications
• Conclusion
• Key Words
• Discussion Questions
• Recommended Websites
• Chapter 3. Sustainable Agriculture and Food
• Chapter Overview
• Sustainable Agriculture
• Organic Farming
• Buy Local
• What We Eat
• Chicken Surpasses Beef
• Consumption in Canada
• Where’s the Beef?
• Organic Beef
• Afowl of Fowl
• The Omnivore’s Dilemma
• Food, Inc.
• Monsanto
• Diet and Health
• Malnutrition
• Sustainability at Food Companies
• McDonald’s
• Cargill
• Kraft Foods
• Wal-Mart
• Whole Foods
• Starbucks
• Conclusion
• Key Words
• Discussion Questions
• Recommended Websites
• Chapter 4. Forests, Wildlife, and Biodiversity
• Chapter Overview
• The Spotted Owl Controversy
• The Rain Forest
• Forest Management
• Types of Tree Harvesting
• Sustainable Forestry
• Forest Ethics
• Urban Forests
• Business and Wood
• Paper Use
• The Wilderness
• The Wilderness Society
• Managing Biodiversity
• Special Species
• Causes of Extinction
• Why Should We Care?
• Reintroduction of the Wolves
• The Silence of the Bees
• Biodiversity Action Plans
• Deep Ecology
• Estuary Protection
• Business Implications
• Conclusion
• Key Words
• Discussion Questions
• Recommended Websites
• Chapter 5. Alternative Clean Energy and Fuels
• Chapter Overview
• The Need for Clean Energy
• Conventional Sources of Energy
• Coal
• Oil
• Natural Gas
• Nuclear
• An Overview of Renewable Energy
• Solar Energy
• Newer Technologies
• Advantages of Solar Energy
• Challenges of Solar Energy
• Business and Global Implications
• Wind Energy
• Advantages of Wind Energy
• Challenges of Wind Energy
• Business and Global Implications
• Hydropower
• Advantages of Hydropower
• Challenges of Hydropower
• Business and Global Implications
• Plant-Based Energy
• Biomass
• Crop-Based Fuels
• Challenges of Crop-Based Fuels
• Business and Global Implications
• Other Sources of Renewable Energy and Fuel
• Geothermal
• Oceanic Energy
• Hydrogen and Hydrogen Fuel Cells
• Viable Options for Businesses Today?
• Conclusion
• Key Words
• Discussion Questions
• Recommended Websites
• PART III. STAKEHOLDER INTEREST AND CHOICES
• Chapter 6. Sustainability Strategies and Frameworks
• Chapter Overview
• Why Sustainable Strategy?
• Sustainable Value Creation
• Global Drivers of Sustainability
• Ladder of Sustainability
• Players Within the Organization
• Natural Capitalism
• Natural Step
• Four System Conditions for Sustainability
• The Funnel
• Strategies for Action
• Industrial Ecology
• Systems Analysis
• Material and Energy Flows and Transformations
• Multidisciplinary Approach
• Analogies to Natural Systems
• Linear (Open) Versus Cyclical (Closed) Loop Systems
• Examples of Industrial Ecology
• Life Cycle Assessment
• Cradle to Cradle and Biomimcry
• Cradle to Cradle
• Biomimicry
• Environmental Stewardship and Sustainability Environmental Protection Agency’s
• Approach to Environmental Stewardship
• Tools for Sustainability
• Environmental Management System
• Total Quality Environmental Management
• Sustainable Value Stream Mapping
• Sustainable Operating System
• Sustainability Balanced Scorecard
• Conclusion
• Key Words
• Discussion Questions
• Recommended Case Studies
• Recommended Websites
• Chapter 7. Role of the Consumer
• Chapter Overview
• Limits to Consumption
• Global Drivers
• Link to Earth’s Ecosystems
• Ecological Impact
• Consumption Choices
• Food and Drink
• Housing
• Clothing
• Transportation
• Role of Consumers
• Barriers to Change
• Ecological Footprint and Carbon Footprint
• Role of Business
• Innovation
• Choice Influencing
• Marketing and Advertising
• Choice Editing
• Future of Consumption
• Conclusion
• Key Words
• Discussion Questions
• Mini Case Carbon Footprint
• Mini Case Questions
• Recommended Websites
• Appendix
• Chapter 8. Role of the Corporation
• Chapter Overview
• The Chrysalis Economy
• Corporate Locusts
• Corporate Caterpillars
• Corporate Butterflies
• Corporate Honeybees
• Sustainability Is More Than Green
• Corporate Social Responsibility
• Definition
• History of Corporate Social Responsibility
• Phases of Corporate Social Responsibility
• Making the Case for Corporate Social Responsibility
• Relevance of Corporate Social Responsibility
• Key Corporate Social Responsibility Areas
• Corporate Social Responsibility Policies
• Benefits of Corporate Social Responsibility
• Challenges of Corporate Social Responsibility
• Green, Sustainable Supply Chains
• Align the Green Supply Chain With Business Goals
• Use the Green Supply Chain to Improve Processes
• Green Suppliers and Material Refurbishment
• Ten Steps to Create a Sustainable Supply Chain
• Facility Design, Equipment, and Systems
• Logistics and Transportation
• Green Procurement
• A Business Case for Sustainability
• Conclusion
• Key Words
• Discussion Questions
• Recommended Case Studies
• Recommended Websites
• Chapter 9. Role of Governments and Non-Governmental Organizations
• Chapter Overview
• Role of Governments
• Changing Role of Governments
• Policy Instruments
• Role of the Environmental Protection Agency
• List of Environmental Protection Agency Programs for Sustainability
• Local Governments for Sustainability
• Non-Governmental Organizations
• Definition
• History of the Non-Governmental Organizations Movement
• Funding
• Numbers and Budgets
• Growth in Power
• Role of Non-Governmental Organizations
• Social Development
• Sustainable Community Development
• Sustainable Development
• Sustainable Consumption
• Business Partnerships
• Caveats
• Environmental Non-Governmental Organizations
• Role of Environmental Non-Governmental Organizations
• The Split: From Two Groups to Five
• Blessed Unrest
• Conclusion
• Key Words
• Discussion Questions
• Recommended Case Studies
• Recommended Websites
• Appendix
• PART IV. STRATEGIES FOR A SUSTAINABLE FUTURE
• Chapter 10. Transparent Reporting, Measurement, and Standards
• Chapter Overview
• Reporting
• Why Companies Report on Sustainability Performance
• Benefits of Sustainability Reporting
• Why Companies Do Not Report on Issues
• Global Reporting Initiative
• Who Reports, and Why?
• Benefits of Global Reporting Initiative
• Limitations of Global Reporting Initiative
• The Occupational Safety and Health Administration and the Voluntary Protection Program
• The Environmental Protection Agency’s Voluntary Disclosure Programs
• International Organization for Standardization Standards
• ISO 14001
• ISO 14025
• ISO 14040
• ISO 14064
• ISO 26000: Social Responsibility
• UN Global Compact
• Ten Principles
• Other Standards and Registries
• Ceres
• World Business Council for Sustainable Development
• Corporate Register
• Carbon Disclosure Project
• Dow Jones Sustainability Index
• Corporate Knights Global 100
• Caveats of Reporting
• Conclusion
• Key Words
• Discussion Questions
• Recommended Case Studies
• Recommended Websites
• Appendix
• Chapter 11. Carbon Markets: Offsets and Standards
• Chapter Overview
• Carbon Footprint
• Carbon Neutrality
• Two Basic Options
• Kyoto Protocol
• Carbon Offsets
• Rationale
• Principal Types
• Carbon Footprint Calculator
• Carbon Offset Examples
• Market Performance Criteria
• Standards for Offsets
• Examination of Offset Providers
• Conference of the Parties (COP17) Durban
• Implications for Carbon Markets
• Conclusion
• Key Words
• Discussion Questions
• Recommended Websites
• Appendix
• Chapter 12. Designing Sustainable Cities and Communities
• Chapter Overview
• A City Sustainability Portfolio
• Los Angeles
• Salt Lake City
• Denver
• Phoenix
• Boston
• New York City
• Atlanta
• Washington, D.C.
• San Francisco
• Portland
• New Orleans
• SustainLane’s U.S. City Rankings
• London
• Paris
• Hong Kong
• Montreal
• Vancouver
• Mexico City
• Mumbai
• Johannesburg
• Curitiba
• Auckland
• Melbourne
• The Ten Dirtiest Cities in the World
• Businesses Implications
• LEED Certification
• Conclusion
• Key Words
• Discussion Questions
• Recommended Websites
• Chapter 13. Green Marketing
• Chapter Overview
• Green Marketing
• Paths to Develop Sustainable Products
• The Rules of Green Marketing
• Greenwashing
• The Seven Sins of Greenwashing
• Green Marketing Segments
• The Ogilvy Earth Handbook
• Planning Your Approach
• Developing Communications
• Launching and Beyond
• Corporate Examples
• Burt’s Bees
• McDonald’s
• Amtrak
• Whole Foods
• REI
• Wal-Mart
• Best Buy
• Abt
• Fifty Years of Green Marketing
• Ecotourism
• The Federal Trade Commission Environmental Standards
• The General Principles
• Business Implications
• Conclusion
• Key Words
• Discussion Questions
• Recommended Websites
• APPENDIX: GREEN JOBS
• REFERENCES
• INDEX
• ABOUT THE AUTHORS