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• Title Page
• Copyright Page
• Acknowledgments
• Preface
• Dedication
• ABOUT THE AUTHORS
• ABOUT ERNST & YOUNG’S STRATEGIC GROWTH MARKETS PRACTICE
• THE ERNST & YOUNG ENTREPRENEUR OF THE YEAR PROGRAM
• Who Is Eligible?
• PART I – The Purpose of a Business Plan
• CHAPTER ONE – The Business Plan
• PLANNING NEEDS TO BE DYNAMIC
• LOOKING FORWARD—THE BUSINESS PLAN AS A PLANNING DOCUMENT
• SUCCEEDING BY SUCCEEDING, SUCCEEDING BY NOT FAILING
• LOOKING BACKWARD—THE BUSINESS PLAN AS A YARDSTICK
• RAISING CASH—THE BUSINESS PLAN AS A FINANCING TOOL
• THE BUSINESS PLAN—A MORE GENERALIZED TOOL
• USING PROFESSIONALS
• THE ROLE OF THE PLAN IN RAISING MONEY
• CHAPTER TWO – Who Reads the Business Plan?
• TERMS OF DEBT
• INVESTORS
• CHAPTER THREE – Legal Forms of a Business
• MAJOR VARIABLES
• A FEW WORDS ABOUT BUYING A COMPANY
• CHAPTER FOUR – Due Diligence
• RISK INVENTORY
• TRANSACTION RISK
• THE TRANSACTION SCORECARD
• PART II – An In-Depth Look at a Business Plan
• CHAPTER FIVE – Contents
• I. GOOD FOODS, INCORPORATED BUSINESS PLAN
• CHAPTER SIX – Executive Summary
• COMMENT: EXECUTIVE SUMMARY
• CHAPTER SEVEN – General Company Description
• COMMENT: GENERAL COMPANY DESCRIPTION
• CHAPTER EIGHT – Products and Services
• COMMENT: PRODUCTS AND SERVICES
• CHAPTER NINE – Marketing Plan
• MARKET DEFINITION AND OPPORTUNITY
• COMPETITION AND OTHER INFLUENCES
• COMMENT: COMPETITION AND OTHER INFLUENCES
• MARKETING STRATEGY
• MARKET RESEARCH
• SALES FORECASTS
• SUPPORT MATERIAL
• CHAPTER TEN – Operational Plan
• PRODUCT DEVELOPMENT
• MANUFACTURING
• SERVICE AND SUPPORT
• OTHER INFLUENCES
• PROTECTIONS
• CHAPTER ELEVEN – Management and Organization
• MANAGEMENT TEAM/PRINCIPALS
• ORGANIZATIONAL CHART
• POLICY AND STRATEGY
• CHAPTER TWELVE – Major Milestones
• CHAPTER THIRTEEN – Structure and Capitalization
• STRUCTURING THE DEAL
• CAPITAL REQUIREMENTS
• SOURCES OF CAPITAL
• CHAPTER FOURTEEN – Financial Plan
• NOTES AND ASSUMPTIONS FOR FINANCIAL PROJECTIONS
• INCOME STATEMENTS
• SUMMARY OF HISTORICAL FINANCIAL DATA AND ESTIMATED BALANCE SHEET
• CASH FLOW STATEMENT
• BALANCE SHEET AND FINANCIAL RATIOS AND STATISTICS
• BREAK-EVEN ANALYSIS
• PRODUCT- AND SERVICE-SPECIFIC FINANCIAL SUMMARIES
• CHAPTER FIFTEEN – Confidentiality Agreements
• CHAPTER SIXTEEN – Further Considerations
• PEOPLE
• MONEY
• CASHING OUT
• WOMEN AND MINORITIES
• PART III – Other Resources for Entrepreneurs
• CHAPTER SEVENTEEN – Resources for Entrepreneurs
• CHAPTER EIGHTEEN – Conclusion
• Index