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• Title Page
• Contents
• 1 Introduction to Events Management
• 2 Events Destinations Management
• 3 Event Entrepreneurship
• 4 Human Resource Management
• 5 Financial Management in the Events Industry
• 6 Costing, Pricing and Capital in the Events Industry
• 7 Project Management and Financing
• 8 Risk Management and Safety
• 9 Event Sponsorship
• 10 Marketing, Communications and Public Relations
• 11 Brand Co-creation and Social Media
• 12 New Multimedia Technology for Events Organisers
• 13 Events Assessing, Planning and Monitoring
• 14 Event Logistics
• 15 Event Production, Design and Lighting
• 16 Crowd Control and Crowd Dynamics
• 17 Expos, Conferences and Conventions
• 18 Sustainable Festivals and Events
• 19 Long-Term Legacy and Impacts
• 20 Sport Events
• 21 Evaluation and Impact of Events
• 22 The Future of the Events Industry
• Case Study 1.1: Events Industry Analysis
• Case study 1.2: 2018 Golf Ryder Cup, in Saint-Quentin-en-Yvelines, Paris, France
• Case study 2.1: The Bradford Festival
• Case study 2.2: Notting Hill Carnival
• Case study 3.1: Women-owned businesses are proliferating in the United States
• Case study 4.1: Event manager job role description
• Case study 5.1: Financial benefits of the Russia FIFA World Cup 2018
• Case study 5.2: Organisation Committee for the Olympic Games (OCOG)
• Case study 6.1: Leeds West Indian Virtual Carnival 2020
• Case Study 6.2: Cost of hiring a stage
• Case study 7.1: Event management media sector case study
• Case study 7.2: Ticketing for Tokyo Olympics 2020
• Case Study 8.1: Solidays Music Festival, Paris, France
• Case Study 8.2: The Ninth Wave, Shanghai, China
• Case Study 9.1: The Benefits of Event Sponsorship
• Case Study 9.2: Will 2020 be a watershed moment for Olympians, athletes and their sponsorship?
• Case Study 10.1: Marketing an offline event using digital marketing
• Case study 10.2: Samsung’s Hope for Children
• Case study 11.1: Kensington Market Jazz Festival Rebrand
• Case Study 12.1: Evolving event technology – a challenge in the event industry?
• Case Study 12.2: Edinburgh International Film Festival goes digital during Covid 19
• Case study 13.1: In the City – the UK’s International Music Convention and Live Music Festival
• Case study 13.2: Urban Music Awards
• Case study 14.1 BASIK Charity
• Case Study 14.2 Olympic and Paralympic Winter Games 2018
• Case Study 15.1: Burj Al Arab, Dubai
• Case Study 15.2: Leeds Direct Arena Venue Design
• Case Study 16.1: Hajj crowd disasters
• Case Study 16.2: Hillsborough Football Stadium Disaster, Sheffield, 1989
• Case study 17.1: The Harrogate Convention Centre
• Case study 17.2: Top 10 exhibition venues in terms of size
• Case Study 18.1: Tokyo 2021 takes important steps in delivering a sustainability plan
• Case Study 18.2: Hempel Sailing World Championships Aarhus 2018
• Case study 19.1: QEII Centre’s economic contribution
• Case study 19.2: $350 million hole is biggest Brazil World Cup legacy for hosts
• Case Study 20.1: Measuring the economic impact of events on host cities
• Case Study 20.2: Legacy of Pyeongchang 2018 continues to grow
• Case Study 21.1: 2014 Sochi Winter Olympic Games, Russia
• Case Study 21.2: Festival de Cannes, International Film Festival, France
• Case Study 21.3: Garorock Festival, Marmande, France
• Case study 22.1: The future of events and exhibitions industry
• Case study 22.2: EXPO Dubai 2020