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• Title Page
• Copyright
• Contents
• Foreword
• Introduction
• 1. Why and How?
• Research Methodologies
• Process and Product
• Design Commentators
• Key Concepts: The Designer as Author
• 2. Design Literacy
• Visual Literacy in Design Practice
• Case Study 01: Visual Grammar
• Key Concepts: Connotation and Denotation
• Exercises: Design Literacy
• 3. Analysis and Proposition
• Research and Design
• Feedback and Evaluation
• Languages and Identities
• Key Concepts: Rhetoric
• Case Study 02: Emotionally Vague
• Case Study 03: Bibliospot
• Key Concepts: Structuralism and Semiotics
• Exercises: Design Analysis
• 4. Theory in Practice
• Engaging with Visual Research
• Graphic Authorship
• Key Concepts: Post-structuralism
• Case Study 04: The English
• Case Study 05: An Inventory of Loss
• Key Concepts: Rubbish Theory
• Exercises: The Practice of Theory
• 5. Audience and Message
• Receiving End
• The Construction of Meaning
• Two-way Communication
• Case Study 06: Hybrid Novels
• Case Study 07: Cypriot Identity
• Key Concepts: Fitness Landscapes
• Exercises: Are You Receiving Me?
• 6. Process and Materials
• Practical Considerations
• Tactility and Usability
• Case Study 08: Mary
• Case Study 09: Message as Flux
• Key Concepts: Affordance
• Exercises: Text Messages
• 7. Synthesis
• The Process of Synthesis
• Case Study 10: Memorial
• Case Study 11: Happiness – todayifeel
• Key Concepts: Modernism and Postmodernism
• Exercises: Practical Methods
• 8. Appendices
• Acknowledgements
• Further Reading
• Index
• Picture Credits
• Back Cover