Efnisyfirlit

• Contents
• Introduction
• Why is communications important?
• What are the objectives of effective communications?
• What are the challenges of communication?
• What is the IMPACT communications model?
• Conclusion
• References
• 01 Investigation
• Introduction
• How to ask questions
• How to analyse data
• How to create objectives
• Conclusion
• References
• 02 Medium
• Introduction
• Different types of media
• Selecting the right medium
• Getting the right mix
• Conclusion
• References
• 03 Planning
• Introduction
• Why plan?
• How to plan
• Conclusion
• References
• 04 Allies
• Introduction
• What is an ally?
• Why do we need allies?
• How to identify and select allies
• How to work effectively with allies
• How to work with different types of allies
• How to work effectively with managers
• Conclusion
• 05 Content
• Introduction
• What is content?
• Why is content important?
• Some guiding principles
• How to create effective content
• Things to consider
• Conclusion
• References
• 06 Testing
• Introduction
• Why should we test?
• What to test
• When to test
• Methods for testing
• How to test
• Conclusion
• Reference
• 07 Case study: BT Group plc saveshare
• Who are they?
• What was the situation?
• What did they do?
• What did they achieve?
• What would they recommend?
• Author’s notes
• 08 Case study: LV= pensions
• Who are they?
• What was the situation?
• What did they do?
• What did they achieve?
• What would they recommend?
• Author’s notes
• 09 Case study: LV= !nnovate
• Who are they?
• What was the situation?
• What did they do?
• What did they achieve?
• What would they recommend?
• Author’s notes
• 10 Case study: Merlin Entertainments
• Who are they?
• What was the situation?
• What did they achieve?
• What would they recommend?
• Author’s notes
• 11 Case study: Reward Gateway Project Solar
• Who are they?
• What was the situation?
• What did they do?
• What did they achieve?
• What would they recommend?
• Author’s notes
• 12 Conclusion
• Summary of IMPACT model
• Winning attitude
• Final words of wisdom
• Happy ending
• Index