Efnisyfirlit

• Cover
• Half Title
• Publisher Note
• Title Page
• Copyright Page
• Acknowledgements
• Contents
• About the Author
• Acknowledgements
• Introduction (An Appetiser)
• Part One The Growth and Development of Food and Drink Tourism
• 1 What is Food and Drink Tourism?
• 2 A History of Culinary Exploration and Food Tourism
• 3 Identity Development and the Cultural Dimension of Food and Drink
• 4 Niche Tourism and the Growth of Food-Inspired Travel
• 5 The Globalisation and Localisation of Food and Drink
• 6 Food, Tourism and Agricultural Policy
• 7 Wine Tourism and the Development of ‘Winescapes’
• Part Two The Promotion and Branding of Food and Drink Tourism
• 8 Marketing and Branding Food and Drink Tourism
• 9 The Role of Media and Social Media in Promoting Food and Drink Tourism
• 10 Managing Food Tourism: On-Site Marketing and Interpretation
• 11 Food Assurance Schemes, Organisations and Initiatives
• Part Three Food and Drink Attractions and Events
• 12 The Transformation of Place Through Food and Drink
• 13 Food and Drink Festivals, Events and Markets
• 14 Food- and Drink-Inspired Events: The Weird and Wonderful
• 15 Following Food and Drink: Tours, Trails and Routes
• 16 Food and Drink Visitor Attractions
• 17 Beverage Tourism: Drinking to Experience People and Place
• 18 The Role of Food and Drink Tourism in Sustainable Development
• 19 When Consumers Become Producers
• 20 The Food and Drink Tourism Supply Chain
• 21 Local Food and Drink in the Hospitality Sector
• 22 The Future of Food and Drink Tourism
• References
• Index