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• Nonprofit Fundraising 101
• Contents
• About the Book
• Acknowledgments
• Foreword: Discovering What It Means to Be a Fundraiser
• Part I Planning for Success and Preparing Your Team
• Chapter 1 Creating a Fundraising Plan
• Introduction
• Critical Skills and Competencies
• 1. Understand the Big Picture
• 2. Know Your Finances
• 3. Create a Process
• 4. Document the Plan
• 5. Gather Your Prospects
• 6. Keep It Alive
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 2 Hiring and Training Development Staff
• Introduction
• Critical Skills and Competencies
• 1. Know Yourself and Your Needs
• 2. Create a Job Description
• 3. Select the Right Candidates
• 4. Conduct Interviews
• 5. Make an Offer
• 6. Onboard Over Time
• 7. Develop Your Team
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 3 Engaging Your Board
• Introduction
• Critical Skills and Competencies
• 1. Know What You’re Looking For
• 2. Set Expectations
• 3. Provide Training and Support
• 4. Engage Each Board Member Individually
• 5. Let Your Board Lead
• 6. Maximize Board Meetings
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 4 Volunteer Fundraising
• Introduction
• Critical Skills and Competencies
• 1. Dedicate Staff
• 2. Define Clear Roles
• 3. Create a Toolkit
• 4. Track Everything
• 5. Think Small, but Dream Big
• 6. Communicate Regularly
• 7. Never Say Goodbye
• 8. Invite Financial Support
• Examples of Volunteer Activities
• Conclusion
• Do’s and Don’ts
• About the Expert
• Note
• Resource Review
• Part II Building Your Toolkit and Tracking Progress
• Chapter 5 Prospecting and Donor Research
• Introduction
• Critical Skills and Competencies
• 1. Assign the Right Staff
• 2. Start with Your Inner Circle
• 3. Support the Ask
• 4. Keep an Eye on Top Prospects
• 5. Expand Your Pipeline
• 6. Stay Informed
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 6 Donor Databases and CRM
• Introduction
• Critical Skills and Competencies
• 1. Pick the Right Platform
• 2. Identify an Owner
• 3. Find and Clean Your Data
• 4. Invest in Training and Documentation
• 5. Stay Current
• Conclusion
• Do’s and Don’ts
• About the Experts
• Resource Review
• Chapter 7 Measuring Impact: Data, Stories, and Organizational Dashboards
• Introduction
• Critical Skills and Competencies
• 1. Identify Key Performance Indicators and Secure Stories
• 2. Develop a Plan to Measure Progress
• 3. Integrate Your Evaluation and Strategic Plans
• 4. Tear Down the Walls
• 5. Look to the Past to See the Future
• 6. Benchmark Yourself
• 7. Rock the Dashboard
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Part III Individual Donors
• Chapter 8 Grassroots Fundraising: Building Your Donor Pyramid
• Introduction
• Critical Skills and Competencies
• 1. Have a Compelling Plan for Change
• 2. Set a Clear Goal
• 3. Ensure 100 Percent Board and Staff Participation
• 4. Invest in a Donor Database
• 5. Know Your Donors
• 6. Ask Regularly
• 7. Show Impact and Gratitude Often
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 9 Major Donors: Building Relationships, Making the Ask, and Stewardship
• Introduction
• Critical Skills and Competencies
• 1. Prospect Constantly
• 2. Realize Your Organization Is a Means to an End
• 3. Prepare Your People
• 4. Master the Ask
• 5. Value Every Donor
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 10 Direct Mail: The Ins and Outs
• Introduction
• Critical Skills and Competencies
• 1. Know Your Numbers
• 2. Prepare for the Long Haul
• 3. Grow Your List
• 4. Trust the Data, Not Your Gut
• 5. Know Your Donors
• 6. Focus, Focus, Focus
• 7. Create a Schedule . . . and Stick to It
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 11 Year-End, Annual Appeals, and Membership Campaigns
• Introduction
• Critical Skills and Competencies
• 1. Find Your Passion
• 2. Understand Your Donors
• 3. Identify Membership Pricing and Benefits
• 4. Plan Campaigns Instead of One-Time Appeals
• 5. Schedule Appeals and Updates
• 6. Use Your Best Channels
• 7. Make Data Your Friend
• 8. Report Back
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 12 Event-Based Fundraising
• Introduction
• Critical Skills and Competencies
• 1. Identify Specific Goals
• 2. Create a Calendar and a Budget
• 3. Recruit Key People
• 4. Secure Sponsors
• 5. Build a Strong Event Page
• 6. Promote Your Event
• 7. Understand the Ticketing Lifecycle
• 8. Create an Agenda
• 9. Maximize Your Ask
• 10. Follow Up and Debrief
• Conclusion
• Do’s and Don’ts
• About the Experts
• Resource Review
• Chapter 13 Runs, Walks, and Rides: Community-Based Fundraising
• Introduction
• Critical Skills and Competencies
• 1. Prioritize and Focus
• 2. Specify Your Audience
• 3. Ask Away
• 4. Separate Logistics and Fundraising
• 5. Provide Good Service
• 6. Capture Everything
• 7. Use Technology
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 14 Fundraising Across the Generations: Millennials, Baby Boomers, and More
• Introduction
• Critical Skills and Competencies
• 1. Track the Age of Your Donors
• 2. Listen
• 3. Identify Goals for Each Generation
• 4. Diversify Your Giving Channels
• 5. Know What Your Donors Want
• 6. Recognize the Power of Peers
• 7. Create a Ladder of Engagement
• Conclusion
• Do’s and Don’ts
• About the Experts
• Resource Review
• Part IV Online Fundraising
• Chapter 15 Maximizing Website Donations
• Introduction
• Critical Skills and Competencies
• 1. Stay on Message
• 2. Keep It Simple
• 3. Make It Easy to Donate
• 4. Suggest Gift Amounts
• 5. Optimize Your Presence
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 16 Fundraising with Email
• Introduction
• Critical Skills and Competencies
• 1. Plan Ahead
• 2. Build Campaigns
• 3. Build Your List
• 4. Craft Killer Emails
• 5. Leverage Data with A/B Tests
• 6. Use Today’s Technology
• 7. Pay Attention to the Numbers
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 17 Social Media and Crowdfunding for Your Cause
• Introduction
• Critical Skills and Competencies
• 1. Start with the Basics
• 2. Pick the Right Crowdfunding Platform
• 3. Become a Content Curator
• 4. Master Frequency and Timing
• 5. Test and Learn
• 6. Survey the Landscape
• Conclusion
• Do’s and Don’ts
• About the Experts
• Resource Review
• Appendix: Practical Tips for Key Social Media Platforms and Crowdfunding Case Study
• Facebook
• Twitter
• LinkedIn
• YouTube
• Instagram
• Pinterest
• Chapter 18 Mobile Fundraising
• Introduction
• Critical Skills and Competencies
• 1. Optimize Your Website and Email
• 2. Optimize Your Donate Page
• 3. Tell Your Story Effectively
• 4. Mobilize Your Events
• 5. Get Social
• 6. Consider Building an App
• 7. Stay Current
• Conclusion
• Do’s and Don’ts
• About the Experts
• Resource Review
• Part V Foundations
• Chapter 19 Research, Getting in the Door, and Securing an Invitation to Apply
• Introduction
• Critical Skills and Competencies
• 1. Secure Informational Interviews
• 2. Get Your House in Order
• 3. Prepare Your Pitch
• 4. Narrow Your Sights
• 5. Get in the Door
• 6. Maximize Your Meeting
• 7. Stay in Touch
• Conclusion
• Do’s and Don’ts
• About the Experts
• Resource Review
• Chapter 20 Government Grants
• Introduction
• Critical Skills and Competencies
• 1. Get Help
• 2. Don’t Apply Cold
• 3. Plan for Long Nights
• 4. Be Patient and Prepared
• 5. Stay in the Loop
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 21 Writing a Winning LOI and Proposal
• Introduction
• Critical Skills and Competencies
• 1. Communicate Clearly and Follow Directions
• 2. Do Your Homework
• 3. Show Vision
• 4. Verify Facts and Math
• 5. Establish Credibility
• 6. Make It Easy to Read
• 7. Be Persistent
• Conclusion
• Do’s and Don’ts
• About the Experts
• Resource Review
• Chapter 22 Tracking Progress and Reporting Back
• Introduction
• Critical Skills and Competencies
• 1. Get SMART
• 2. Have an Evaluation Plan
• 3. Be Diligent
• 4. Recruit Expertise
• 5. Share Bad News Quickly
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Part VI Corporate Support
• Chapter 23 Sponsorships
• Introduction
• Critical Skills and Competencies
• 1. Dedicate Personnel
• 2. Price Yourself Right
• 3. Create a Killer Deck
• 4. Fill the Pipeline
• 5. Be Flexible
• 6. Have a Conversation
• 7. Keep Your Sponsors Happy
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 24 Cause Marketing Partnerships
• Introduction
• Critical Skills and Competencies
• 1. Think It Through
• 2. Do Your Homework
• 3. Get in the Door
• 4. Listen Up and Speak Their Language
• 5. Close the Deal
• 6. Keep Them Happy
• Conclusion
• Do’s and Don’ts
• About the Experts
• Resource Review
• Chapter 25 In-Kind Fundraising and Media Sponsorship
• Introduction
• Critical Skills and Competencies
• 1. Clarify Your Needs
• 2. Identify Your Prospects
• 3. Prepare Your Pitches and Materials
• 4. Make Your Pitch
• 5. Treat Them Like Royalty
• 6. Invest in the Relationship
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Part VII Unlocking Social Enterprise
• Chapter 26 Earned Income Strategies
• Introduction
• Critical Skills and Competencies
• 1. Define the Terms
• 2. Ensure Support
• 3. Solidify Leadership
• 4. Understand Your Competitive Advantage
• 5. Secure Capital
• 6. Find Your Angel
• Conclusion
• Do’s and Don’ts
• About the Guest Contributor
• Resource Review
• Afterword: Finding Your Path
• Closing Thoughts
• Book Partners
• Book Sponsors
• Publication Partner
• Book Partners
• About the Authors
• Index
• EULA