Efnisyfirlit

• Cover
• Title
• Copyright
• Contents
• Foreword
• Introduction: Four Eras in Ten Years
• Part 1 The Nature of Analytical Competition
• One: The Nature of Analytical Competition
• Two: What Makes an Analytical Competitor?
• Three: Analytics and Business Performance
• Four: Competing on Analytics with Internal Process
• Five: Competing on Analytics with External Processes
• Part 2 Building an Analytical Capability
• Six: A Road Map to Enhanced Analytical Capabilities
• Seven: Managing Analytical People
• Eight: The Architecture of Analytics and Big Data
• Nine: The Future of Analytical Competition
• Notes
• Index
• Acknowledgments
• About the Authors