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• Cover
• Half Title
• Publisher Note
• Title Page
• Copyright Page
• Contents
• Part 1 Events Concepts and Management
• 1 Introduction to Events Management
• 2 Events Destinations Management
• 3 Event Entrepreneurship
• 4 Human Resource Management
• Part 2 Events Finance and Law
• 5 Financial Management in the Events Industry
• 6 Costing, Pricing and Capital in the Events Industry
• 7 Project Management and Financing
• 8 Legal, Security, Safety and Risk Management
• Part 3 Events Marketing and Media
• 9 Event Sponsorship
• 10 Marketing Process, Communications and Public Relations
• 11 Brand Co-creation and Social Media
• 12 New Multimedia Technology for Events Organisers
• Part 4 Events Preparation and Operation
• 13 Events Assessing, Planning and Monitoring
• 14 Event Logistics
• 15 Event Production, Design and Lighting
• 16 Crowd Control and Crowd Dynamics
• 17 Expos, Conferences and Conventions
• Part V Events and Beyond
• 18 Sustainable Festivals and Events
• 19 Long-Term Legacy and Impacts
• 20 The Future of the Events Industry
• References
• Index