International Marketing

Höfundur Erdener Kaynak

Útgefandi Taylor & Francis

Snið Page Fidelity

Print ISBN 9781560249894

Útgáfa 1

Útgáfuár 1991

9.890 kr.

Description

Efnisyfirlit

  • International Marketing Sociopolitical and Behavioral Aspects
  • Title Page
  • Copyright Page
  • Table of Contents
  • List of Tables
  • List of Figures
  • Foreword
  • Preface
  • SECTION I: INTRODUCTION
  • Chapter 1: Environmental Issues in International Marketing: Integrative Statement
  • SECTION II: MACRO INTERNATIONAL MARKETING ISSUES
  • Chapter 2: Overcoming Barriers to Trade in the Asia Pacific Region: Perspectives, Cooperative Agreem
  • Chapter 3: The Process of Technology Transfer Through Joint Ventures: International Marketing Implic
  • Chapter 4: New Market Entry: Exporter Experience and Government Support
  • SECTION III: SOCIOPOLITICAL INTERNATIONAL MARKETING ISSUES
  • Chapter 5: Learning from Corporate Leaders: A Modern Sociocultural Development of International Mana
  • Chapter 6: Sociopolitical Analysis for International Marketing: An Examination Using the Case of Egy
  • Chapter 7: Country of Origin Stereotyping: The Social Linkage Effect Upon Foreign Product Attributes
  • Chapter 8: Social, Economical, and Political Framework of Joint Venture with Foreign Capital Formati
  • Chapter 9: The Political Element and Marketing in Grenada
  • SECTION IV: INTERNATIONAL MARKETING STRATEGIES
  • Chapter 10: An Application of the Political Economy Framework to Fish Distribution Channels
  • Chapter 11: Socializing Grain Distribution in Kongi* State for the International Market
  • Chapter 12: Pricing Decisions in Global Marketing
  • Chapter 13: The Planned Development of Channels of Distribution in a Highly Centralized Socialist Sy
  • SECTION V: SPECIAL INTERNATIONAL MARKETING TOPICS
  • Chapter 14: Marketing Ethics and Social Responsibilities of Marketing
  • Chapter 15: Perception of Husband and Wife in Family Decision Making in an Oriental Culture: A Multi
  • Chapter 16: A Strategic Stakeholder Approach to the Marketing of Tourism and Recreation Facilities b
  • Chapter 17: The Possibilities of Foreign Tourism Market Segmentation and the Evaluation of the Touri
  • Chapter 18: Marketing of Tourism in a Competitive World Environment
  • Index

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