Description
Efnisyfirlit
- International Marketing Sociopolitical and Behavioral Aspects
- Title Page
- Copyright Page
- Table of Contents
- List of Tables
- List of Figures
- Foreword
- Preface
- SECTION I: INTRODUCTION
- Chapter 1: Environmental Issues in International Marketing: Integrative Statement
- SECTION II: MACRO INTERNATIONAL MARKETING ISSUES
- Chapter 2: Overcoming Barriers to Trade in the Asia Pacific Region: Perspectives, Cooperative Agreem
- Chapter 3: The Process of Technology Transfer Through Joint Ventures: International Marketing Implic
- Chapter 4: New Market Entry: Exporter Experience and Government Support
- SECTION III: SOCIOPOLITICAL INTERNATIONAL MARKETING ISSUES
- Chapter 5: Learning from Corporate Leaders: A Modern Sociocultural Development of International Mana
- Chapter 6: Sociopolitical Analysis for International Marketing: An Examination Using the Case of Egy
- Chapter 7: Country of Origin Stereotyping: The Social Linkage Effect Upon Foreign Product Attributes
- Chapter 8: Social, Economical, and Political Framework of Joint Venture with Foreign Capital Formati
- Chapter 9: The Political Element and Marketing in Grenada
- SECTION IV: INTERNATIONAL MARKETING STRATEGIES
- Chapter 10: An Application of the Political Economy Framework to Fish Distribution Channels
- Chapter 11: Socializing Grain Distribution in Kongi* State for the International Market
- Chapter 12: Pricing Decisions in Global Marketing
- Chapter 13: The Planned Development of Channels of Distribution in a Highly Centralized Socialist Sy
- SECTION V: SPECIAL INTERNATIONAL MARKETING TOPICS
- Chapter 14: Marketing Ethics and Social Responsibilities of Marketing
- Chapter 15: Perception of Husband and Wife in Family Decision Making in an Oriental Culture: A Multi
- Chapter 16: A Strategic Stakeholder Approach to the Marketing of Tourism and Recreation Facilities b
- Chapter 17: The Possibilities of Foreign Tourism Market Segmentation and the Evaluation of the Touri
- Chapter 18: Marketing of Tourism in a Competitive World Environment
- Index




