Efnisyfirlit

• About the Author
• Introduction
• 1. What is Innovation?
• Invention and innovation
• Case study: Google – the world’s most powerful internet search engine
• Innovation as incremental change
• The management of change
• Innovation is positive
• All can participate
• Key Points
• 2. The Conditions for Successful Innovation
• Management commitment
• Positive strategic thinking
• A long-term perspective
• Responsiveness to change
• Acceptance of risk
• The right internal environment
• Key Points
• 3. Organizing for Team Creativity
• Order and freedom
• Integrating creativity into industry
• Getting the balance right
• Leadership for innovation
• Key Points
• 4. Case Study: The DNA Laboratory
• No class or hierarchical differences
• Leading by example
• The optimum use of resources
• The human resource
• Creeping bureaucracy
• Bureaucracy versus innovation
• Key Points
• 5. Case Study: Soichiro Honda – Leader for Innovation
• The forge of a creative mind
• A creative thinker in action
• A partnership of complementary abilities
• Not problems but opportunities
• Passing on the torch
• Key Points
• 6. Real Commitment from the Top
• The leader as teambuilder
• Giving direction
• Key Points
• 7. How to Motivate the Creative Individual
• Selecting creative people
• Characteristics of innovators
• Expectations of creative people
• Creative leadership
• Key Points
• 8. Team Creativity
• Building on ideas
• Brainstorming
• Team creativity in action
• Team creativity and organization
• How to criticize other people’s ideas
• Key Points
• 9. Harvesting Ideas
• Suggestion Schemes
• Quality Circles
• Success factors for Quality Circles
• Towards team creativity
• The importance of training and education
• Key Points
• 10. Overcoming Resistance to Change
• The human need for continuity and change
• Understanding the forces of resistance
• Principle one: plough up the ground
• Principle two: market your ideas
• Principle three: have a practice run
• Principle four: make change incremental
• Principle five: leadership is essential
• Key Points
• Conclusion: Leadership for Innovation
• Key Points
• Index