Efnisyfirlit

• Cover
• Half Title
• Publisher Note
• Title Page
• Copyright Page
• Contents
• Illustration List
• Table List
• Illustration List
• About the Authors
• Preface
• Acknowledgements
• 1 What is research?
• 2 (Market) Research Methods
• 3 Planning a project
• 4 Selecting a sample
• 5 Quantitative data collection methods
• 6 Qualitative data collection methods
• 7 Analysing the data: a quantitative approach
• 8 Analysing the data: a qualitative approach
• 9 Writing up, presenting and publishing the results
• Index