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• Harvard Business Essentials: The New Manager’s Guide and Mentor
• Contents
• Untitled
• Introduction
• 1) SWOT Analysis I: Looking Outside for Threats and Opportunities
• External Analysis
• Porter’s Five Forces Framework
• Summing Up
• 2) SWOT Analysis II: Looking Inside for Strengths and Weaknesses
• Core Competencies
• Financial Condition
• Management and Culture
• A Method for Evaluating Internal Strengths and Weaknesses
• Summing Up
• 3) Types of Strategy: Which Fits Your Business?
• Low-Cost Leadership
• Differentiation
• Customer Relationship
• Network Effect Strategy
• Summing Up
• 4) Strategic Moves: The Mechanisms of Success
• Gaining a Market Beachhead
• Market Entry Through Process Innovation
• Applying Judo Strategy
• Market Entry Through Product Differentiation
• Create and Dominate a New Market
• Buying Your Way In
• Summing Up
• 5) From Strategy to Implementation: Seeking Alignment
• 6) Action Plans: The Architecture of Implementation
• From Strategic Plan to Unit Action Plans
• Set Goals
• Agree on Performance Measures
• Formulate Action Steps
• Determine the Resources Needed
• Identify Interlocks
• Estimate the Financial Impact
• A Sample Action Plan
• Summing Up
• 7) How to Stay on Course: Sensing and Responding to Deviations from Plan
• A Model for Staying on Course
• Progress Review
• Informal Checks
• Common Causes of Implementation Failure
• Develop Contingency Plans to Handle Potential Setbacks
• Summing Up
• 8) The People Side of Implementation: Getting the Right People on Board
• 9) Strategy as Work-in-Progress: Keep Looking Ahead
• How Well Is Your Strategy Working?
• Warning Signs
• Leading Strategic Change
• Summing Up
• Appendix: Useful Implementation Tools
• Notes
• Glossary
• For Further Reading
• Index
• About the Subject Adviser
• About the Writer