Efnisyfirlit

• Cover
• Title Page
• Copyright
• Contents
• List of Figures
• List of Tables
• Acknowledgements
• Introduction
• 01    The need for innovation
• The challenge of change
• Change, creativity and innovation
• Lateral thinking
• Lateral thinking puzzles
• 02    Characteristics of the lateral leader
• 03    The innovation test
• 04    Laying the foundations for change
• Recognizing the need for change
• Painting the vision
• Communicating
• Tips for setting and communicating the vision
• 05    Making the vision real
• Empowering
• Trust
• Overcoming fear
• Staying focused
• Planning and preparation
• Managing the environment
• Using innovation techniques
• Tips for making the vision a reality
• 06    Challenge your assumptions
• Tips for challenging assumptions
• 07    Ask searching questions
• Imagination and knowledge
• Creating a questioning organization
• Tips for asking questions
• 08    Take a different view
• Visual links
• Tips for adopting a different point of view
• Do the opposite
• 09    Combine the unusual
• Weird combinations are sometimes the strongest
• Tips for forcing combinations
• 10    Adopt, adapt, improve
• Tips for finding ideas you can adopt and adapt
• 11    Break the rules
• Look at the rules in your business
• Tips for breaking the rules
• 12    Analyse first
• Fishbone analysis
• Why, why?
• Lotus blossom
• Cogitate
• 13    Increase the yield
• Tips for increasing the yield
• Iterate to innovate
• 14    Introduce the random
• Welcome the unexpected
• 15    Evaluate
• Harvest the field
• Evaluation: the gating process
• 16    Implement
• Prototyping
• 17    Welcome failure
• Accidents will happen – so make the most of them
• Tips for welcoming failure
• 18    Use the team
• Training
• Tips for using the team
• When to go outside: using the external team
• Tips for using external sources of ideas
• 19    Organizing for innovation
• The challenge for smaller enterprises
• How the larger enterprise should prepare
• Recruiting lateral thinkers
• Measuring creativity
• Tips for organizing for innovation
• 20    Common mistakes: 12 great ways to creativity
• Criticism
• Neglecting brainstorms
• Problem hoarding
• Efficiency over innovation
• Overworking
• It isn’t in the plan
• Laying the blame
• Wrong rewards
• Outsourcing change
• Promotion from within
• Giving innovation projects to production units
• No training
• 21    21 Great ways to innovate
• 22    Summary
• The magic sentence
• Checklist
• Lateral leadership in action
• 23    The lateral leadership course
• The participants
• Phase I: Introductions
• Phase II: Brainstorming to start the flow
• Phase III: The vision and its components
• Phase IV: Creative exercises
• Phase V: Strategy, goals and objectives
• Phase VI: Questioning exercises
• Phase VII: Communications plan
• Phase VIII: Staff issues and empowerment
• Phase IX: Competitive and product workshop
• Phase X: Innovation process and gating plan
• Phase XI: Summary and action list
• Phase XII: Follow-up session
• Appendix 1: Tools and techniques
• Appendix 2: Answers to lateral thinking puzzles
• References and recommended reading
• Index
• Backcover