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• Cover
• Title Page
• Preface to the Third Edition
• Acknowledgements
• Part I: What is Behaviorism?
• 1 Behaviorism
• Historical Background
• Free Will Versus Determinism
• Folk Psychology
• Summary
• Further Reading
• Keyterms
• 2 Behaviorism as Philosophy of Science
• Realism versus Pragmatism
• Radical Behaviorism and Pragmatism
• Summary
• Further Reading
• Keyterms
• 3 Public, Private, Natural, and Fictional
• Mentalism
• Category Mistakes
• Private Events
• Summary
• Further Reading
• Keyterms
• Part II: A Scientific Model of Behavior
• 4 Evolutionary Theory and Reinforcement
• Evolutionary History
• History of Reinforcement
• Summary
• Further Reading
• Keyterms
• 5 Purpose and Reinforcement
• History and Function
• Three Meanings of Purpose
• Summary
• Further Reading
• Keyterms
• 6 Stimulus Control and Knowledge
• Stimulus Control
• Knowledge
• The Behavior of Scientists
• Summary
• Further Reading
• Keyterms
• 7 Verbal Behavior and Language
• What is Verbal Behavior?
• Functional Units and Stimulus Control
• Meaning
• Grammar and Syntax
• Summary
• Further Reading
• Keyterms
• 8 Rule‐Governed Behavior and Thinking
• What is Rule‐Governed Behavior?
• Rule‐Governed versus Implicitly Shaped Behavior
• Learning to Follow Rules
• Thinking and Problem‐Solving
• Summary
• Further Reading
• Keyterms
• Part III: Social Issues
• 9 Freedom
• Uses of the Word Free
• The Challenge of Traditional Thinking
• Summary
• Further Reading
• Keyterms
• 10 Responsibility, Credit, and Blame
• Responsibility and the Causes of Behavior
• Responsibility and the Consequences of Behavior
• What is Responsibility?
• Summary
• Further Reading
• Keyterms
• 11 Relationships, Management, and Government
• Relationships
• Exploitation
• Control and Counter‐Control
• Summary
• Further Reading
• Keyterms
• 12 Values
• Questions about Value
• A Scientific Approach to Values
• Summary
• Further Reading
• Keyterms
• 13 The Evolution of Culture
• Biological Evolution and Culture
• Variation, Transmission, and Selection
• Summary
• Further Reading
• Keyterms
• 14 Design of Culture
• Design from Evolution
• The Experimental Society
• Objections
• Summary
• Further Reading
• Keyterms
• Glossary
• Index
• End User License Agreement