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• Cover
• Title Page
• Table of Contents
• Foreword
• Introduction
• Chapter 01. Why and How?
• Research Methodologies
• Problematizing Design
• Design Research
• Terms of Reference
• Thinking Differently
• Design and Education
• The Design Cycle
• A Manifesto for Higher Learning
• Key Concept: Critical Thinking and Critical Reflection
• Case Study 01: A Transferable Research Method
• Chapter 02. Design Literacy
• Visual Literacy in Design Practice
• Invisible Systems
• Material Ideas
• Visual Meaning
• Principles of Gestalt
• Reading a Text
• Key Concept: The Designer as Author
• Case Study 02: Visual Grammar
• Design Activity 01: Design Literacy
• Chapter 03. Analysis and Proposition
• Research and Design
• Defining the Project
• Field of Study
• The Project Focus
• A Research Methodology
• Safety in Numbers
• Key Concept: Denotation and Connotation
• Case Study 03: Non-Linear Design Research Methods
• Case Study 04: Modern Heraldry
• Design Activity 02: A Research Question
• Chapter 04. Visual Research Analytical Tools
• Looking Closer
• Visual Comparisons
• Decoding Design
• Qualitative and Quantitative Analysis
• Make More Mistakes
• Key Concept: Rhetoric
• Key Concept: Parody and Pastiche
• Case Study 05: Emotionally Vague
• Design Activity 03: Design Analysis
• Chapter 05. Theory in Practice
• Engaging with Visual Research
• Familiarity Counts
• Research and Development
• Design and Politics
• Key Concept: Modernism and Postmodernism
• Key Concept: Structuralism and Semiotics
• Case Study 06: Biography—The Third Truth
• Case Study 07: Between the Lines
• Design Activity 04: The Practice of Theory
• Chapter 06. Audience and Message
• Receiving End
• Defining Audience
• Are You Receiving Me?
• Post/Modernity
• Distant Relatives
• Audience-Centered Graphic Design
• Key Concept: Post-structuralism
• Key Concept: Memes and Fitness Landscapes
• Case Study 08: Mapping Meaning
• Case Study 09: Tirez Magazine
• Design Activity 05: Are You Receiving Me?
• Chapter 07. Process and Materials
• Practical Considerations
• Materials and Materiality
• Art and Craft
• Form Follows Technology
• The Production Process
• Key Concept: Affordance
• Case Study 10: Public Relations
• Case Study 11: CNSRSHP 2.0
• Design Activity 06: Text Messages
• Chapter 08. Synthesis
• The Process of Synthesis
• Visualizing Research as Subject
• The Designer’s Voice
• Creative Solutions
• Key Concept: Rubbish Theory
• Case Study 12: Hauntology and Urban Planning
• Case Study 13: Language and Text
• Design Activity 07: Practical Methods
• Appendices
• Further Reading
• Contributing Designers
• Acknowledgments
• eCopyright