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• Contents at a Glance
• Table of Contents
• Introduction
• About This Book
• Foolish Assumptions
• Conventions Used in This Book
• How This Book Is Organised
• Icons Used in This Book
• Where to Go from Here
• Part I: Forget the Mall: Getting a Feel for eBay
• Chapter 1: Why eBay Is a Terrific Place to Sell
• What Is eBay, and How Does It Work?
• Why Is eBay a Great Place to Sell?
• All About Auctions
• Buying It Now at eBay
• Gauging Interest with eBay Classifieds
• Stepping into Sell Mode
• Research for Insight and Profit
• eBay’s Role in the Auction
• Features and Fun Stuff
• Extra Stuff You’re Gonna Want
• Chapter 2: The Bucks Start Here: Signing Up at eBay
• Registering at eBay
• Registering Is Free and Fun (and Fast)
• A Quick Word about Passwords
• A Not-So-Quick Word about Choosing a User ID
• Your Licence to Deal (Almost)
• Chapter 3: Getting to Know Your Marketplace
• Acquainting Yourself with eBay as a Seller
• Sign In, Please
• This Bar Never Closes
• Exploring eBay: Search and Discover
• Using eBay’s ‘Welcome Mat’
• Window Shopping, the Next Generation
• Manoeuvring through Categories
• Going Global
• Bottoming Out
• Chapter 4: My Own Private eBay
• Getting to Your My eBay Pages
• Choosing Your My eBay Site Preferences
• Setting Up Your Account
• Surveying Your Sales on Your My eBay Sell Pages
• Keeping Track of Your Transactions
• Getting and Giving Feedback and Ratings
• Part II: Are You Selling What They’re Buying?
• Chapter 5: Time to Make Some Money!
• Why Should You Sell Stuff on eBay?
• Mi Casa, Mi Cash-a: Finding Stuff to Sell
• Finding Other Sources of Goods
• Identifying the Next Big Thing: Trend Watching
• Knowing When to Sell
• Homework Time
• Know What You Can (And Can’t) Sell
• Reporting a Problem Auction
• VeRO to the Rescue
• eBay Fees? What eBay Fees? Oops . . .
• The Tax Office Wants You — to Pay Your Taxes
• Chapter 6: Time to Sell: Completing the Cyber Paperwork
• Getting Ready to List Your Item
• Finding the Sell Your Item Form
• Filling in the Required Blanks
• eBay Options: Ballyhoo on the Cheap
• Checking Your Work and Starting the Auction
• Mid-Course Corrections: Fixing Current Auctions
• Chapter 7: eBay Storefront for Rent — Great Exposure!
• Selling from Your Own Virtual Storefront
• Creating and Designing Your Store for Success
• Chapter 8: Closing the Deal and Shipping It Out
• Bookkeeping and Staying Organised
• Talking to Buyers: The ABCs of Good Communication
• Shipping without Going to Pieces
• Getting the Right (Packing) Stuff
• Chapter 9: Troubleshooting Your Auction
• Dealing with a Buyer Who Doesn’t Respond
• Some Other Auction Problems
• Auction Going Badly? Cut Your Losses
• Filing for a Final Value Fee Credit
• Deja Vu — Relisting Your Item
• Chapter 10: Using Pictures to Increase Your Profits
• Using Images in Your Auctions
• Making Your Picture a Thing of Beauty
• Making Your Images Web-Friendly
• The Image Is Perfect — Now What?
• Getting Your Item Noticed
• It’s All About Me!
• Part III: So You Wanna Get Serious?
• Chapter 11: Tools Aren’t for Fools
• Save Me! Automating Your eBay Business
• The Inside Word: Popular Listing Management Systems
• Keeping Count: Managing Your Stock
• Boring Bits: Working with Data
• Super Shipping
• Handling All Those Enquiries
• Working Out Logistics
• Chapter 12: Advanced Strategies for Selling
• Getting a Better Handle on Your Market
• Optimising Your Site for Traffic
• Keeping Buyers in Your Store
• Killer Listing Strategies
• Aiming High: Qualifying as a PowerSeller and Top Rated Seller
• Part IV: Tips, References and More!
• Chapter 13: eBay’s Security Resources
• Keeping eBay Safe with the Security Centre
• Abuses You Should Report to the Security Centre
• Reporting Abuses to the Security Centre
• Stuff eBay Won’t Do Anything About
• Working Out Your Options in a Dispute
• Walking the Plank: Suspensions
• Toss ’em a Life Saver: Insurance and Protection
• Trimming in the Sales: Authentication and Appraisal
• If It’s Clearly Fraud
• Chapter 14: Playing Nice with Other eBay Members
• News and Chat, This and That
• Hear Ye, Hear Ye! eBay’s Announcement Board
• Getting Help in All the Right Places!
• Category-Specific Discussion Boards
• eBay International Discussion Boards, Chat Rooms and Groups
• Part V: The Part of Tens
• Chapter 15: Ten Golden Rules for eBay Sellers
• Know Your Stuff
• Polish and Shine
• Picture-Perfect Facts
• List Globally, for Millions of Reasons
• Marketing Makes Sense . . . and Dollars
• Communication Is the Key
• Be a Buyer’s Dream
• Listen to the Music
• Warranty and Return Policies
• Keep Current, Keep Cool
• Chapter 16: Ten eBay Success Stories
• The Music Shop
• Sexy, Lightweight — and Valuable
• Dashboard Jesus and Beyond
• Swimwear Success
• You’re Not Taking the Kingswood!
• From Small Market to Big
• Consistency Is Key
• Growth Platform
• Groomed for Success
• Mad About Football
• Appendix: Easing Your Way on eBay
• Choosing Carriers and Automated Shipping Options
• Collecting Money with Payment Tools
• Doing Your Sums
• Finding Other eBay Sellers
• Sourcing Your Goods
• Using Tools to Manage Your Listings
• Presenting the Best Images
• Spreading the Word with Marketing Tools
• Customer Service Management
• Understanding eBay’s Software and Services
• Index