Efnisyfirlit

• Cover Page
• Research Methods for Tourism Students
• Title
• Copyright
• Contents
• List of Illustrations
• Figures
• Tables
• Graphs
• Notes on Contributors
• Preface
• Acknowledgements
• Part I: Nature of Research and Process
• 1 Introduction
• 1.0 Chapter Objectives
• 1.1 What is Research?
• 1.2 Types of Research
• 1.3 Why Research in Tourism?
• 1.4 About This Book
• 1.5 the Structure of the Book
• Chapter Summary
• Discussion Questions
• Further Reading
• 2 Philosophical Disputes in Research
• 2.0 Chapter Objectives
• 2.1 Research Paradigms
• 2.2 Philosophical Approaches
• 2.3 Types of Paradigm
• 2.4 the Methodological Approach in Social Sciences
• Chapter Summary
• Discussion Questions
• Further Reading
• 3 The Research Process
• 3.0 Chapter Objectives
• 3.1 What is the Research Process?
• 3.2 Understanding the Research Process
• 3.3 How to Proceed?
• Chapter Summary
• Discussion Questions
• Further Reading
• 4 Developing a Research Proposal
• 4.0 Chapter Objectives
• 4.1 What is a Research Proposal?
• 4.2 What Would Normally Be Included in a Research Proposal?
• 4.3 Getting Started
• 4.4 Where Do I Start Searching?
• 4.5 the Sections
• Chapter Summary
• Discussion Questions
• Further Reading
• 5 Reviewing the Literature
• 5.0 Chapter Objectives
• 5.1 Importance of Conducting a Literature Review
• 5.2 the Literature Review
• 5.3 Conducting the Literature Review
• Chapter Summary
• Discussion Questions
• Further Reading
• 6 Research Ethics
• 6.0 Chapter Objectives
• 6.1 Introduction
• 6.2 Policies and Code for Research Ethics
• 6.3 Research Ethics at Research Institutions
• 6.4 Ethical Issues and the Research Process
• Chapter Summary
• Discussion Questions
• Further Reading
• Part II: Conceptual Framework and Research Methods
• 7 Developing a Conceptual Framework
• 7.0 Chapter Objectives
• 7.1 Introduction
• 7.2 Defining the Conceptual Framework
• 7.3 the Elements of a Conceptual Framework
• 7.4 the Importance of a Conceptual Framework
• 7.5 Difference Between Conceptual Framework and Theoretical Framework
• 7.6 Developing a Conceptual Framework
• 7.7 Where Does the Conceptual Framework Appear?
• Chapter Summary
• Discussion Questions
• Further Reading
• 8 Qualitative Research: An Application to Tourism
• 8.0 Chapter Objectives
• 8.1 Tourism Experience: A Case for Qualitative Research
• 8.2 a Critique of Quantitative Research
• 8.3 Conclusions
• Chapter Summary
• Discussion Questions
• Further Reading
• 9 Quantitative Research
• 9.0 Chapter Objectives
• 9.1 Survey Vs. Questionnaire
• 9.2 Questionnaire Design
• 9.3 Reliability and Validity
• Chapter Summary
• Discussion Questions
• Further Reading
• 10 Mixed Methods and Triangulation
• 10.0 Chapter Objectives
• 10.1 the Debate Between Quantitative and Qualitative Methods
• 10.2 Mixed Methods Approach
• 10.3 Mixed Methods Typologies
• 10.4 the Mixed Methods Matrix Design
• 10.5 Triangulation
• 10.6 Establishing the Validity and Reliability of the Research Approach
• Chapter Summary
• Discussion Questions
• Further Reading
• 11 The Internet as a Research Tool and E-Method: Netnography
• 11.0 Chapter Objectives
• 11.1 What is Netnography?
• 11.2 Who Are the Participants/Fora Users?
• 11.3 Two Ways of Data Collection
• 11.4 Why Are We Using Netnography?
• 11.5 Issues With Using Netnography
• 11.6 Collecting Data – Step By Step
• Chapter Summary
• Discussion Questions
• Further Reading
• 12 Online Surveys
• 12.0 Chapter Objectives
• 12.1 Types of Online Surveys
• 12.2 Advantages of Online Surveys
• 12.3 Disadvantages of Online Surveys
• Chapter Summary
• Discussion Questions
• Further Reading
• 13 Sampling
• 13.0 Chapter Objectives
• 13.1 Population and Sample
• 13.2 Sampling Techniques
• 13.3 How Large Should a Sample Be?
• 13.4 Sampling for Qualitative Research
• Chapter Summary
• Discussion Questions
• Further Reading
• Part III: Analysing Data, Research Writing and Presentation
• 14 Analysing Qualitative Data
• 14.0 Chapter Objectives
• 14.1 Organising and Storing Your Qualitative Data
• 14.2 Approaches to Coding Qualitative Data
• 14.3 Different Types of Data Analysis: Content, Domain and Discourse Analysis
• 14.4 Interpreting Visual Images and Film
• Chapter Summary
• Discussion Questions
• Further Reading
• 15 Grounded Theory and Data Analysis
• 15.0 Chapter Objectives
• 15.1 Grounded Theory and Comparative Analysis
• 15.2 Different Versions of Grounded Theory
• 15.3 the Process of a Grounded Theory Research
• 15.4 Grounded Theory in Tourism Research
• 15.5 Coding Data With a Grounded Theory Approach
• Chapter Summary
• Discussion Questions
• Further Reading
• 16 Analysing Qualitative Data Using Nvivo
• 16.0 Chapter Objectives
• 16.1 Analysing Qualitative Data
• 16.2 Using Qsr Nvivo
• Chapter Summary
• Discussion Questions
• Further Reading
• 17 Analysing Quantitative Data
• 17.0 Chapter Objectives
• 17.1 Descriptive Analysis
• 17.2 Measures of Central Tendency
• 17.3 Measures of Variation
• 17.4 Relationship Between Two Variables – Cross-Tabulation
• 17.5 Inferential Statistics
• 17.6 Hypothesis Testing
• 17.7 Correlation
• 17.8 Regression Analysis
• 17.9 Factor Analysis
• Chapter Summary
• Discussion Questions
• Further Reading
• 18 Analysing Quantitative Data Using Spss
• 18.0 Chapter Objectives
• 18.1 Analysing Quantitative Data: Descriptive Measures, T-Tests and Anova
• 18.2 Regression Analysis
• 18.3 Factor Analysis
• Chapter Summary
• Discussion Questions
• Further Reading
• 19 Writing the Research Report
• 19.0 Chapter Objectives
• 19.1 Introduction
• 19.2 the Importance of Writing Up
• 19.3 the Structure of the Thesis
• 19.4 Writing in an Academic Style
• 19.5 Referencing
• 19.6 How to Approach Writing Up
• Chapter Summary
• Discussion Questions
• Further Reading
• 20 Research Presentation
• 20.0 Chapter Objectives
• 20.1 Introduction
• 20.2 Structure of a Presentation
• 20.3 Preparing and Reviewing the Presentation
• 20.4 Delivering the Presentation
• 20.5 Poster Presentations
• 20.6 Stress Management
• 20.7 Preparing for Your Viva
• 20.8 Example of a Presentation Structure
• Chapter Summary
• Discussion Questions
• Further Reading
• Bibliography
• Index