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• Half-Title Page
• Title Page
• Copyright Page
• Contents
• Accessing the Web Resource
• Preface
• Acknowledgments
• Part 1: Understanding the Roles and Responsibilities of Personal Trainers
• Chapter 1: Discovering Your Purpose and the Scope of What You Can Do
• Chapter 2: Choosing to Be a Personal Trainer for a Fitness Facility
• Chapter 3: Choosing to Be a Self-Employed Personal Trainer
• Chapter 4: Choosing to Be a Personal Trainer and Facility Owner
• Part II: Learning and Applying Business Skills
• Chapter 5: Creating a Business Plan
• Chapter 6: Determining Your Business Structure
• Chapter 7: Screening and Hiring Your Staff
• Chapter 8: Obtaining the Right Insurance
• Chapter 9: Determining Your Offerings and Their Pricing
• Chapter 10: Developing Forms and Contracts
• Chapter 11: Becoming Financially Profitable
• Chapter 12: Marketing Your Services and Your Business
• Chapter 13: Learning the Art of Selling
• Chapter 14: Communicating With Clients, Businesses, and the Community
• Chapter 15: Identifying Options for Outsourcing Your Tasks
• Chapter 16: Growing Your Business
• Appendix A: Business Plan Templates
• Appendix B: Personal Trainer–Client Forms
• Appendix C: Business Resources
• References
• Index
• About the Author
• Ad