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• Title Page
• Copyright Page
• Dedication
• Contents
• Foreword
• Acknowledgments
• Introduction
• Chapter 1: The Mega Master Super Series XLXL
• Meet the Commishes: Roger Goodell, NFL
• Chapter 2: Remote-Controlling What You See on Sports TV
• Chapter 3: Not Far From the Madden-ing Crowd
• Meet the Commishes: David Stern, NBA
• Chapter 4: The Big Labinski
• Chapter 5: The Government Gets Into—and Out of—the Game
• Chapter 6: So You Wanna Own a Sports Team?
• Meet the Commishes: Gary Bettman, NHL
• Chapter 7: One Union Under Center: Athletes, Agents, and Their Deals
• Chapter 8: Sports Sponsorship 101
• Meet the Commishes: Brian France, NASCAR
• Chapter 9: Ticket to the Future
• Index
• About the Authors