Efnisyfirlit

• Cover
• Half Title
• Title
• Copyright
• Dedication
• Contents
• List of figures
• List of tables
• List of case studies
• Preface
• Acknowledgements
• 1 Entrepreneurship in tourism: an introduction
• 2 Conceptual foundations of entrepreneurship
• 3 Innovation
• 4 Initial steps: the role of the business plan
• 5 Marketing
• 6 From birth to growth
• 7 Entrepreneurship and employment
• 8 Strategy and entrepreneurship
• 9 Social entrepreneurship in tourism
• 10 Public policy and entrepreneurship in tourism
• 11 Contemporary issues in entrepreneurship research
• 12 Conclusion
• Index