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• Cover
• Endorsements
• Titlepage
• Contents
• List of Figures
• List of Tables
• About the authors
• Foreword
• Acknowledgements
• Introduction: Why do we need new ideas, really?
• Skills of the future: your personal time machine
• Knowledge is no longer power
• Create or die!
• We lose our creativity with age
• Think without the box
• Creativity and innovation: what’s the difference?
• Applied creativity
• How to use this book
• References
• Part One Thinking About Your Thinking
• 1 The Decision Radar
• Mind-numbing patterns
• Metacognition
• Put your thinking under the radar
• Take action on your results
• References
• 2 Common thinking errors: Selective thinking
• Killing creativity and smart decisions
• That’s the idea!
• The bias that binds
• References
• 3 Common thinking errors: Reactive thinking
• System 1 vs System 2
• The need for speed
• In the heat of the moment
• Letting information overload you
• References
• 4 Common thinking errors: Assumptive thinking
• They’re everywhere!
• Challenging assumptions
• Bad assumptive moves
• Rules are made to be broken
• References
• Part Two The Solution Finder
• 5 The context for creative problem solving
• Are you market-driven or market-driving?
• A winning process
• Divergent and convergent thinking
• The Creativity toolkit
• References
• 6 The Solution Finder Step 1: Understanding
• Define the challenge
• The Understanding toolkit
• Understanding checklist: dos and don’ts
• References
• 7 The Solution Finder Step 2: Ideation
• Generative thinking
• Brainstorming: does it work?
• How to be better at brainstorming
• The ‘correct’ brainstorming strategy
• References
• 8 The Solution Finder Step 2: Ideation toolkit
• Creativity on demand
• The Ideation toolkit
• Ideation checklist: dos and don’ts
• References
• 9 The Solution Finder Step 3: Analysis
• Evaluate ideas
• The Analysis toolkit
• 1. Sort
• 2. Screen
• 3. Select
• Analysis checklist: dos and don’ts
• References
• 10 The Solution Finder Step 4: Direction
• Turn ideas into action
• The Direction toolkit
• Direction checklist: dos and don’ts
• References
• Part Three The End of the Beginning
• 11 Commit to ‘thinking differently’
• Putting it all together
• Decision Radar v2
• Commitment
• Making time for creativity
• References
• 12 Creative leadership
• Innovation is a core leadership skill
• The end game
• Freedom to fail… and learn
• Make play a priority
• Innovate with optimism
• Supportive systems
• References
• Conclusion: Where do you go from here?
• Decisions, decisions
• Stick at it
• Appendix: activity answers
• Index
• Copyright