Efnisyfirlit

• Cover
• Half Title Page
• Title Page
• Copyright Page
• Dedication
• Contents
• Preface
• SECTION 1: ARTS MANAGEMENT AND NATIONALITY
• 1 Arts management and national identity
• Arts management
• National identity
• History of arts policy, arts product and arts support
• Separation and subvention
• National identity and the arts in Asia
• SECTION 2: ARTS MANAGEMENT AND THE COMMUNITY
• Case study 1: Arts on fire
• 2 Marketing
• Marketing defined
• Market research
• Product, price, place, promotion
• Market planning
• Fundraising
• Corporate sponsorship
• Strategic alliances
• Conclusion
• 3 Public relations and the media
• Media and culture
• The role of the public relations manager
• Public relations and the media
• Public relations and the community
• Press releases, fact sheets and press kits
• Arts journalism and the media
• Ethics and social responsibility
• 4 An ethical and legal framework for the arts
• Board responsibilities
• Fundamental legal concepts
• Legal entities
• Contracts
• Intellectual property
• Liability and insurance
• Ethics
• SECTION 3: ARTS MANAGEMENT AND THE ORGANISATION
• Case study 2: Arts and crafts industry development
• 5 Management of people and place
• The role of the arts manager
• Management functions
• Mission
• Strategic planning
• Human resource management
• Industrial relations
• Volunteer management
• Policy and procedures manual
• Quality assurance
• Venue management
• 6 Financial management
• Non-profit and for-profit financing
• Planning
• Structure and budgeting
• Statements and reports
• Funding, investing and entrepreneurship
• SECTION 4: THE GLOBAL PERSPECTIVE
• Case study 3: The Arts 2000 initiative
• 7 Arts management and international influences
• Arts policy in practice
• Cultural policy in Asia
• Foreign policy, international marketing strategies and cultural tourism
• Packaged art
• Buildings
• Blockbusters
• Festivals
• Film, manifestos and cultural change
• Heritage
• Endnotes
• Select bibliography
• Index