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• About the Book
• Book Overview and Purpose
• Book Structure and Style
• Common Themes
• Flow of the Book
• Fundraising Ethics
• Acknowledgments
• Foreword Discovering What It Means to Be a Fundraiser
• Part I: Planning for Success and Preparing Your Team
• Chapter 1: Creating a Fundraising Plan
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 2: Hiring and Training Development Staff
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 3: Engaging Your Board
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 4: Volunteer Fundraising
• Introduction
• Critical Skills and Competencies
• Examples of Volunteer Activities
• Conclusion
• Do’s and Don’ts
• About the Expert
• Note
• Resource Review
• Part II: Building Your Toolkit and Tracking Progress
• Chapter 5: Prospecting and Donor Research
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 6: Donor Databases and CRM
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• About the Experts
• Resource Review
• Chapter 7: Measuring Impact: Data, Stories, and Organizational Dashboards
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Part III: Individual Donors
• Chapter 8: Grassroots Fundraising: Building Your Donor Pyramid
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 9: Major Donors: Building Relationships, Making the Ask, and Stewardship
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 10: Direct Mail: The Ins and Outs
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 11: Year-End, Annual Appeals, and Membership Campaigns
• Introduction
• Critical Skills and Competencies
• 2. Understand Your Donors
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 12: Event-Based Fundraising
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• About the Experts
• Resource Review
• Chapter 13: Runs, Walks, and Rides: Community-Based Fundraising
• Introduction
• Critical Skills and Competencies
• Help People Overcome the Fear of Asking
• Ask for More Than Money
• Make Them Storytellers
• Be There
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 14: Fundraising Across the Generations: Millennials, Baby Boomers, and More
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• About the Experts
• Resource Review
• Part IV: Online Fundraising
• Chapter 15: Maximizing Website Donations
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 16: Fundraising with Email
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 17: Social Media and Crowdfunding for Your Cause
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• About the Experts
• Resource Review
• Appendix: Practical Tips for Key Social Media Platforms and Crowdfunding Case Study
• Facebook
• Twitter
• LinkedIn
• YouTube
• Instagram
• Pinterest
• Prepare in Advance
• Events Drive Results
• Secure Marketing Trades
• Engage Businesses
• Recruit Celebrities and Influencers
• Experiment with Social Media
• Note
• Simplify Your URL
• Chapter 18: Mobile Fundraising
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• About the Experts
• Resource Review
• Part V: Foundations
• Chapter 19: Research, Getting in the Door, and Securing an Invitation to Apply
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• About the Experts
• Resource Review
• Chapter 20: Government Grants
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• About the Expert
• Resource Review
• Chapter 21: Writing a Winning LOI and Proposal
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• Resource Review
• Chapter 22: Tracking Progress and Reporting Back
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• Resource Review
• Part VI: Corporate Support
• Chapter 23: Sponsorships
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• Resource Review
• Chapter 24: Cause Marketing Partnerships
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• Resource Review
• Chapter 25: In-Kind Fundraising and Media Sponsorship
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• Resource Review
• Part VII: Unlocking Social Enterprise
• Chapter 26: Earned Income Strategies
• Introduction
• Critical Skills and Competencies
• Conclusion
• Do’s and Don’ts
• Resource Review
• Afterword Finding Your Path
• Closing Thoughts
• Book Partners
• Book Sponsors
• Publication Partner
• Book Partners
• About the Authors
• Index
• EULA