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• Title Page
• Copyright Page
• Using This Ebook
• Contents
• Introduction
• Section 1: Case Studies Related to Personal and Organizational Communication in Sport
• Case Studies in Personal Communication in Sport
• Athlete-to-Athlete Verbal Aggression
• Interim Coaches in College Athletics
• Verbal Aggression
• Journalists and Olympic Athletes
• A Hole in One
• Communication and Social Ties
• Case Studies in Organizational Communication in Sport
• Sport for Development and Social-Media Use
• Organizational and Public Perspectives
• Corporate Consolidation and Content Management
• Professional Athletes’ Shrinking Privacy Boundaries
• The Chris Benoit Tragedy
• Broadcasts of Women’s Basketball
• ESPN Fantasy Crisis
• Section II: Case Studies Related to Mediated Communication in Sport
• Case Studies in Sport Mass Media
• Boosterism and Dependence on Local and National Sources
• Sports Journalists and the EPL
• Multimedia Sports Reporters
• “Allez Wiggo”
• Korean Newspaper Golf Coverage
• U.S. Tennis Media Gatekeepers
• Disabling Prejudice
• Case Studies in Emerging and Social Media in Sport
• Local Sports Broadcasters and Twitter
• College Athletes and Social-Media Education
• UNCW Swim and Dive
• An MMA Blog’s Users’ Characteristics
• Journalists and PSU
• Fan–Athlete Interaction on Twitter
• Sectin III: Case Studies Related to Sport Communication
• Case Studies in Integrated Marketing Communication
• Communicating Brand Identity
• Gamer Motives, Consumption, and In-Game Advertising
• Mobile Apps for Branding
• Effects of Advertising
• Organizational Weblogs
• Commercial Programming at Golf Channel
• Case Studies in Public Relations and Crisis Communication
• Scandal in College Basketball
• Social-Media Strategy in Big Ten Athletic Departments
• Revisiting Image-Restoration Strategies
• Risk Communication Case Study
• Publishing for Paydirt
• Running a Social-Media Newsroom
• Dodging DeflateGate
• Case Studies in Sport Communication Research
• Labor-Denial Case Study
• Media Industries and Sport Scandals
• Popularity in Social Media
• Gender and Predictors of Multiplatform Media Uses
• Message-Board Framing of Gay Male Athletes
• A Hit on American Football
• About the Editor