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• Cover
• Introduction
• About This Book
• Foolish Assumptions
• Icons Used in This Book
• Beyond the Book
• Where to Go from Here
• Part 1: Getting Started with Blogging
• Chapter 1: Discovering Blog Basics
• Making Yourself Comfortable with Blogs
• Starting a Blog
• Choosing What to Blog About
• Creating a Successful Blog
• Designing for Success
• Chapter 2: Entering the Blogosphere
• Assessing Your Involvement
• What Happens When You Publish?
• Blogging Ethically
• Keeping Your Job While Blogging
• Blogging without Embarrassing Your Mother or Losing Friends
• Protecting Your Privacy and Reputation
• Creating Your Brand
• Chapter 3: Choosing and Hosting Blog Software
• Having Your Own Domain Name
• Finding Web Hosting
• Deciding on the Right Blogging Software
• Understanding Hosted Blog Software
• Understanding Blog Software That You Install on Your Own Server
• Part 2: Setting Up Your Blog
• Chapter 4: Starting a Blogger Blog
• Starting a Blog with Blogger
• Writing a Post
• Publishing Your Post
• Viewing Your Blog Post
• Selecting the Dashboard Settings
• Customizing Your Blog
• Chapter 5: Starting a WordPress Blog
• Choosing between WordPress.com and WordPress.org
• Starting a WordPress.com Blog
• Writing a Post
• Customizing Your WordPress.com Blog
• Installing WordPress
• Getting Familiar with Settings
• Creating a Post
• Customizing Your Design
• Finding Out More about WordPress
• Chapter 6: Creating a Squarespace Blog
• Creating a Squarespace Account
• Adding Blog Content
• Customizing and Connecting
• Chapter 7: Considering Other Blogging Platforms
• Blogging with Wix
• Writing with Weebly
• Checking Out Additional Platforms
• Part 3: Fitting In and Feeling Good
• Chapter 8: Finding Your Niche
• Deciding What Belongs on Your Blog
• Learning from the Pros
• Reaching Out to Other Bloggers
• Chapter 9: Creating Great Content
• Knowing Your Audience
• Writing Well and Frequently
• Drawing in Readers
• Serving the Reader
• Overcoming Writer’s Block
• Chapter 10: Building Community with Comments
• Getting Interaction Going with Comments
• Managing Comments
• Recognizing Spam Comments
• Fighting Spam with Software
• Dealing with Coverage on Other Blogs
• Chapter 11: Blogging Anonymously
• Deciding How Much Anonymity You Need
• Going Anonymous
• Approaching Content Cautiously
• Stepping Up Security
• Resources
• Part 4: Going Beyond Words
• Chapter 12: Working with Photos
• Keeping It Simple
• Getting Equipped
• Choosing Visuals for Your Blog
• Editing Photos
• Chapter 13: Starting a Podcast
• Deciding to Podcast
• Planning Your Podcast
• Assessing the Tools
• Dressing Up Your Podcast with Music and Sound Effects
• Publishing Your Podcast
• Promoting Your Podcast
• Chapter 14: Diving into Vlogging
• Defining Vlogging
• Setting the Stage
• Editing Your Vlog
• Promoting Your Vlog
• Chapter 15: Leveraging Community with Forums
• Deciding Whether Forums Will Work for You
• Researching Software Options
• Choosing between Free and Commercial Forum Software
• Getting Finicky about Features
• Installing Forum Software
• Cultivating Community Standards
• Part 5: Marketing and Promoting Your Blog
• Chapter 16: Making Your Blog Easy to Find
• Diving into SEO
• Branding Your Blog
• Reaching Out with RSS
• Making the Most of RSS
• Chapter 17: Getting to Know Social Networking
• Thinking Strategically
• Getting Familiar with Social Networks
• Sharing It All
• Chapter 18: Joining the Big Four Social Networks
• Joining Facebook
• Understanding Twitter
• Getting Started with Twitter
• Getting Started with LinkedIn
• Connecting through Instagram
• Chapter 19: Measuring Blog Presence
• Exploring the Power of Statistics
• Knowing What the Statistics Mean
• Getting Web Stats
• Part 6: Getting Business-y with It
• Chapter 20: Making Mad Mad Money
• Finding Out How Advertising Works
• Joining an Ad Network
• Putting Ads on Your Blog
• Getting Paid to Post
• Making the Most of Affiliate Marketing
• Seeking Sponsorships
• Accepting Gifts, Not Obligations
• Viewing Your Blog as an Influential Platform
• Chapter 21: Blogging for Companies
• Putting Blogs to Work for Your Business
• Planning for Business Blog Success
• Delivering with Technology
• Advertising on Blogs
• Leveraging LinkedIn
• Part 7: The Part of Tens
• Chapter 22: Ten Ways to Grow Community
• Write Often
• Listen and Respond to Readers
• Visit and Participate
• Guest Blog and Invite Guest Bloggers
• Communicate via Email and Newsletters
• Get Social
• Involve Your Readers
• Connect Offline
• Go Mobile
• Diversify
• Chapter 23: Ten Things All Bloggers Should Do
• Discover Your Voice
• Stoke Your Muse
• Survey Your Readers
• Find Your Tribe
• Know Your Traffic Sources
• Set Goals
• Define Success
• Create a Monetization Plan … or Not
• Prepare to Grow
• Know When You’re Done
• Index
• About the Author
• Advertisement Page
• Connect with Dummies
• End User License Agreement