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• Appreciations to …
• Preface
• Acknowledgments
• About the Author
• Chapter 1 • An Overview: The First Step
• Overview
• The Problem
• Basic or Applied Role
• Theory
• Phenomenology
• Ideational or Materialist Theorists
• Research Design: Fieldwork
• Formal Analysis
• The Ethnography
• Book Organization
• Questions for Reflection
• Notes
• Chapter 2 • Anthropological Concepts: Walking in Rhythm
• Culture
• Cultural Interpretation
• Holistic Perspective
• Contextualization
• Emic Perspective and Multiple Realities
• Etic Perspective
• Nonjudgmental Orientation
• Inter- and Intracultural Diversity
• Structure and Function
• Symbol and Ritual
• Micro- or Macrolevel Study
• Reflexivity
• Operationalism
• Questions for Reflection
• Notes
• Chapter 3 • Methods and Techniques: A Wilderness Guide
• Fieldwork
• Selection and Sampling
• Entry
• Participant Observation
• Interviewing
• Survey or Grand Tour Question
• Specific Questions
• Open-Ended or Closed-Ended Questions
• Interviewing Protocols and Strategies
• Key Actor or Informant Interviewing
• Life Histories and Expressive Autobiographical Interviews
• Lists and Forms
• Questionnaires
• Projective Techniques
• Additional Eliciting Devices
• Unobtrusive Measures
• Outcroppings
• Written and Electronic Information
• Proxemics and Kinesics
• Folktales
• Questions for Reflection
• Notes
• Chapter 4 • Ethnographic Equipment: Gearing Up
• Pen and Paper
• Digital Voice Recorders
• Smartphones
• Web Mapping Services
• Tablets
• Computers
• Database Software
• Cameras
• Video Camera
• Cinema
• Internet
• Videoconferencing
• Online Surveys
• Cloud Sharing
• Blog
• Collaborative Word Processing and Spreadsheets
• Collaborative Web Site
• Questions for Reflection
• Note
• Chapter 5 • Analysis: Finding Your Way Through the Forest
• Thinking
• Triangulation
• Patterns
• Key Events
• Maps
• Flowcharts
• Organizational Charts
• Matrices
• Content Analysis
• Statistics
• Problems With Statistics
• Crystallization
• Questions for Reflection
• Notes
• Chapter 6 • Writing: Recording the Miracle
• Research Proposals
• Field Notes
• Shorthand, Symbols, and Mnemonics
• Reconstruction
• Field Note Organization
• Memoranda
• Interim Reports
• Final Reports, Blogs, Data Visualizations, Articles, and Books
• Thick Description and Verbatim Quotations
• Ethnographic Present
• Ethnographic Presence
• Ethnographically Informed Reports
• Literature
• Revising and Editing
• Questions for Reflection
• Notes
• Chapter 7 • Ethics: Walking Softly Through the Wilderness
• Historical Context
• The Ethnographer’s Role
• Academic and Applied Ethnography
• Academic Ethnographers
• Applied Ethnographers
• Research Life Cycle
• Inception and Prenatal Care: The Problem
• Gestation and Birth: Proposals
• Midwifing: Institutional Review Boards
• Childhood: Field Preparation
• Adolescence and Adulthood: Fieldwork
• Retirement and Last Rites
• Conclusion
• Questions for Reflection
• Note
• Appendix: Organization of Field Notes
• References
• Index