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• Contents
• Acknowledgments
• List of Illustrations
• Preface
• Chapter One. Communication and Transformation in the Global Corporation
• Chapter Two. Corporate Communication as a Critical Business Asset in a Time of Global Change
• Chapter Three. The Lifecycle of Organizations and the Role of Corporate Communication
• Chapter Four. Major Events for Corporations
• Chapter Five. Strategic Models for Corporate Communication Practice
• Chapter Six. Ethical Issues for Multinational Corporations
• Chapter Seven. Technology and the Social Network
• Chapter Eight. Political Opportunities and Risks Within and Across Borders
• Chapter Nine. Metrics—Measures That Determine Corporate Communication Success
• Chapter Ten. Looking Ahead
• References
• Further Reading and Websites
• About the Authors
• Index