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• Cover
• Introduction
• About This Book
• Foolish Assumptions
• How This Book Is Organized
• Icons Used in This Book
• Beyond the Book
• Part 1: The Strategy Before the Siege
• Chapter 1: Determining Your LinkedIn Strategy
• Determining Your LinkedIn Goal
• Figuring Out Your Target Audience
• Creating a Compelling Tone
• Using the Different Versions of LinkedIn
• Chapter 2: Getting Found on LinkedIn
• Using LinkedIn as a Search Engine
• Ensuring a Compelling and Attractive Search Result
• Understanding the Importance of Keywords
• Using Online Keyword Tools
• Ranking Higher with Profile SEO
• Building Off Profile SEO
• Chapter 3: Understanding Endorsements and Recommendations
• Showcasing Your Skills
• Showing Recruiters What You Know
• Obtaining Endorsements
• The Importance of Recommendations
• Part 2: Getting Your LinkedIn Profile Started
• Chapter 4: Optimizing the “Behind the Scenes” Sections
• Managing Profile Changes
• Turning On Your Public Profile
• Creating a Personalized URL
• Scanning Your LinkedIn QR Code
• Improving Your Profile’s Strength
• Expanding Your Network
• Chapter 5: Establishing Your Calling Card
• Using the Name Field Correctly
• Filling Out Location and Industry
• Including Your Contact Information
• Chapter 6: Impressing with the Right Profile Picture
• Why You Need a Profile Picture
• Determining If You Need a New Profile Picture
• Using a Photo Already Taken
• Working with a Photographer
• Taking Your Own Profile Picture
• Choosing and Uploading Your Profile Picture
• Chapter 7: Developing a Compelling Headline
• Grabbing Your Reader’s Attention
• Adding Flair to Your Headline
• Saturating Your Headline with Keywords
• Creating a Benefit Statement Headline
• Adding Your New and Improved Headline to LinkedIn
• Chapter 8: Reinforcing Your Brand with a Background Photo
• Finding the Right Image to Showcase Your Brand
• Working with a Professional Graphic Designer
• Using Online Graphic Tools to Create an Image
• Adding a Background Image to Your Profile
• Chapter 9: Showing You Are Open for Business or Job Opportunities
• Showing You Are Open for Business
• Showing You Are Open to Job Opportunities
• Part 3: Detailing Your Career Trajectory and Creating the Ultimate First Impression
• Chapter 10: Getting Your Experiences Ready
• Referencing Your Resume
• Determining Which Experiences to Keep and Which to Merge
• Creating a Work History for Recent Graduates
• Dealing with Employment Gaps
• Chapter 11: Creating a Powerful Experience
• Adding a New Experience
• Creating a LinkedIn Page
• Less Is More — Stop Disqualifying Yourself
• Editing an Existing Experience
• Reordering Concurrent Experiences
• Removing an Experience
• Examples of Great Experiences
• Adding Multimedia to Make Your Profile POP!
• Chapter 12: Writing a Compelling About Section
• Editing Your LinkedIn About Section
• Writing in First Person
• Avoiding Resume Speak
• Revisiting Your LinkedIn Goals and Target Audience
• Catching Your Reader’s Attention
• Creating Your Professional Manifesto
• Formatting a Sleek LinkedIn About Section
• Examples of Compelling and Engaging About Sections
• Part 4: Rounding Out Your Profile and the Final Reveal
• Chapter 13: There’s More to You than Your Jobs
• Adding Your Education, or Lack Thereof
• Listing Licenses and Certifications
• Adding Volunteer Experiences
• Citing Your Accomplishments
• Creating a Profile in Another Language
• Chapter 14: Following Groups, Companies, and Influencers
• Understanding the Importance of Groups
• Cultivating Your Following Section
• Showcasing Influencers on Your Profile
• Following Schools
• Chapter 15: Publishing on LinkedIn
• Showcasing Yourself as a Thought Leader
• Keeping up with Articles and Activity
• Understanding the LinkedIn Feed
• Looking at the Difference between a Post and an Article
• What Happens After You Publish?
• Marketing Your Blog Post
• Chapter 16: Unveiling and Marketing Your Powerful Profile
• Viewing Your Profile from the Mobile App
• Viewing Your Profile as an Outsider
• Getting Google to Index Your Profile
• Your LinkedIn Profile Checklist
• Benchmarking Your Profile’s Success
• Marketing Your Profile
• To Pay or Not Pay for LinkedIn
• Part 5: The Part of Tens
• Chapter 17: Ten Profile Do’s and Don’ts
• Do Use a Professional Profile Picture
• Don’t Use LinkedIn’s Default Headline
• Do Use Eye-Catching Symbols Sparingly
• Do Include Your Contact Information
• Do Add Media Samples
• Don’t Stuff Keywords
• Don’t Go Back 30 Years
• Do Get Recommendations
• Do Tell a Story
• Do Download Your Data
• Chapter 18: Ten Tips for a Perfect Profile Picture
• Hire a Professional Photographer
• Use Lots of Light
• Use a Nondescript Background
• Dress to Impress
• Adjust Yourself
• Keep the Camera Close to Eye Level
• Say No to the Mug Shot
• Crinkle, Smile, and Jut
• Use Photoshop Lightly
• Crop Your Image
• Chapter 19: Ten Tips to Expand Your Network
• Import Your Address Book
• Import a Contact List
• Let LinkedIn Help You Connect
• Join One Hundred Groups
• Start a LinkedIn Group
• Make Connecting a Process
• Link to Your Profile
• Brand Yourself a LION or Just Connect to Them
• Don’t Join Open Networking Lists and Groups
• Use an App
• Chapter 20: Ten Tips to Leverage LinkedIn
• A-B-C … Always Be Connecting
• Connect and Stay in Touch
• Gather Business Intelligence
• Get the News
• Get Social Proof and Credibility
• Get Past the Gatekeeper
• Rub Elbows in Groups
• Find Assistance
• Showcase Thought Leadership
• Network in Your Pajamas
• Chapter 21: Ten LinkedIn Profile Resources
• Get Inspired and Excited
• LinkedIn Headline Generator
• Virtual Phone Numbers
• Say No to AOL and Hotmail Addresses
• Symbol Variations
• Stop the Typos
• SlideShare
• Photographer Directory
• Background Image Libraries
• Online Image Apps
• Chapter 22: Ten Ways to Get Noticed by Recruiters on LinkedIn
• Make It Easy to Connect the Dots Quickly
• Exhibit Personality and Show a Cultural Fit
• Turn On Open to Job Opportunities
• Say Cheese
• Provide Your Contact Information
• Connect to Them
• Comment on Their Posts
• Post, Comment, and Hashtag
• Keep Your Profile Up to Date and Fresh
• Invest in Your Future
• Index
• About the Author
• Advertisement Page
• Connect with Dummies
• End User License Agreement