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• Title Page
• Copyright
• Epigraphs
• Contents
• Preface
• Accessing the Web Resource
• Chapter 1: Understanding the Sport Event Industry
• Career Paths in Sport Event Management
• Skills, Knowledge, and Traits for Success
• Sport Events Versus Nonsport Events
• Sport Tourism
• Relationship Between Sport Event Management and Sport Facility Management
• Types of Sporting Events
• Summary
• Learning Activities
• Chapter 2: Event Conceptualization
• Stages of Event Planning
• Event Leadership
• Decision-Making in Event Management
• Brainstorming in Event Management
• Project Management Approach to Event Planning
• Purpose of the Event
• Choosing the Type of Event
• SWOT Analysis
• Developing a Mission for the Event
• Setting Goals and Objectives
• Planning Logistics
• Thinking Creatively and Planning for Uniqueness
• Sustainable Sporting Events
• Planning Promotional and Ancillary Components
• Planning for Contingencies
• Operational Planning
• Event Planning Blunders
• Summary
• Learning Activities
• Chapter 3: Event Bidding
• Economic Impact
• Sports Commissions
• Bidding Process
• Feasibility Studies
• Bid Documents
• Summary
• Learning Activities
• Chapter 4: Event Budgeting
• Event Budgeting Process
• Types of Revenues
• Types of Expenses
• Controlling Costs
• Cash Flow and Cash Management
• Summary
• Learning Activities
• Chapter 5: Event Sponsorship
• Sponsorship
• Sponsorship Components
• Components of a Sponsorship Proposal
• Sponsorship Benefits
• Activation and Evaluation Techniques
• Summary
• Learning Activities
• Chapter 6: Event Marketing
• Marketing Sport Events
• Developing a Marketing Plan
• Market Research and Analysis
• Understanding Consumers
• Setting Marketing Goals and Objectives
• Market Segmentation and Target Markets
• Branding the Event
• Event Pricing
• Distribution
• Event Promotion
• Sales
• Creating Community Support
• Summary
• Learning Activities
• Chapter 7: Media Relations and Promotion
• Symbiotic Relationship: Working Together to Achieve Greatness
• The Critical Rs of Media Relations
• Differentiating the Promotional Mix From the Marketing Mix
• Promotional Tools
• Social Media: Connecting Through Connectivity
• Evaluating Success
• Summary
• Learning Activities
• Chapter 8: Contract Considerations
• Contract Law 101
• Types of Contracts
• Tips for Negotiating Contracts
• An Attorney’s Perspective on Contracts: Neil Braslow, JD
• Federal Legislation
• Technology and Contracts
• Summary
• Learning Activities
• Chapter 9: Risk Management and Negligence
• Risk Management Process
• Risk Management Planning
• Threats to Events
• Crowd Control
• Crowd Management Plans
• Negligence
• Summary
• Learning Activities
• Chapter 10: Event Staffing
• Organizational Chart
• Identifying Necessary Staff
• Scheduling Staff
• Considering Outsourcing Staff
• Managing and Motivating Staff
• Personal Management Style and Effective Leadership
• Management Meetings
• Communicating With Staff
• Volunteers
• Team Building
• Summary
• Learning Activities
• Chapter 11: Event Services and Logistics
• Event Timeline
• Event Registration
• Ticket Sales
• Food and Beverage Operations
• Hospitality Services
• Waste Management Services
• Custodial Services
• Transportation Services
• Lighting
• Vendor Relationships
• Event Facility Selection
• Customer Service
• Awards Ceremonies
• Summary
• Learning Activities
• Chapter 12: Event Day Management
• Managing Event Day
• Easily Missed Details
• Event Day Tools
• Managing Staff
• Managing Spectators
• Managing Participants
• Managing Sponsors
• Customer Service
• Event Day Technologies
• Summary
• Learning Activities
• Chapter 13: Postevent Details and Evaluation
• Postevent Promotions
• Postevent Media Coverage
• Sponsor Follow-Up
• Postevent Debriefing
• Event Evaluation
• Evaluating Outcomes and Objectives
• Measuring Economic Impact
• Summary
• Learning Activities
• Glossary
• References
• Index
• About the Authors