Efnisyfirlit

• Cover
• Endorsements
• Titlepage
• Dedication
• Contents
• About the authors
• Prologue
• 1 The ups and downs of starting a new business
• A story about a successful start-up
• Monty’s Bakehouse
• The entrepreneurial landscape
• Who? Where? How? What?
• Focusing on those three key entrepreneurial cohorts
• Have you got what it takes to succeed?
• What no one talks about, but you need to know
• Being top-boss for the first time isn’t that easy
• Why some businesses fail and others thrive
• Notes
• 2 The start-up revolution
• An overview
• A paradigm for the 2020s
• Helping start-ups to win
• Perspectives and stories
• Start-up stories from millennials
• Start-up stories from women
• Start-up stories from experienced executives
• A more global perspective
• Start-ups: lessons, surprises and insights – a summary
• 3 Pivots, refinements and surprises
• What is a pivot?
• How pivoting works in practice now
• Pivoting and people
• The big pivot
• Pivoting in action
• Five pivoters and their stories
• Minor pivoting or just refining
• Trends and revolutions
• 4 Pop-ups, questions and experiments
• What is a pop-up?
• Pop-ups in action
• A pop-up story
• Understanding markets and people
• Pop-ups as cultural phenomena
• Pop-ups create ideas and save money
• Note
• 5 Start-ups: How to do them. How to succeed
• Preamble to a toolkit
• Content
• Snapshot lessons from recent start-up people
• Preparation
• Planning
• The basics
• Money
• Performance
• Thinking
• People
• Customers
• Running our business beyond start-up
• A guide to presenting for new business
• The story of an award-winning success
• 6 Conclusions and summary
• Why this book matters
• Finally, do you want to make a difference? Do you want to feel wonderful?
• Bibliography
• Index
• Copyright