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• Half Title
• Title
• Copyright
• Table of Contents
• List of Tables
• List of Illustrations
• Acknowledgements
• List of Contributors
• Note on Transliteration
• 1 Introduction: Japan’s Consumption History in Comparative Perspective
• Part I Gender, the Household and Consumption
• 2 The Role of Housework in Everyday Life: Another Aspect of Consumption in Modern Japan
• 3 Like Bamboo Shoots after the Rain: The Growth of a Nation of Dressmakers and Consumers
• 4 Building up Steam as Consumers: Women, Rice Cookers and the Consumption of Everyday Household Good
• Part II Tradition, Modernity and the Growth of Consumption
• 5 Japanese Modernisation and the Changing Everyday Life of the Consumer: Evidence from Household Acc
• 6 Sweetness and Empire: Sugar Consumption in Imperial Japan
• 7 Kimono Fashion: The Consumer and the Growth of the Textile Industry in Pre-War Japan
• 8 Reviving Tradition: Patients and the Shaping of Japan’s Traditional Medicines Industry
• Part III Spaces and Pathways of Consumption
• 9 Getting on a Train: Railway Passengers and the Growth of Train Travel in Meiji Japan
• 10 People and Post Offices: Consumption and Postal Services in Japan from the 1870s to the 1970s
• 11 Mail-Order Retailing in Pre-War Japan: A Pathway of Consumption Before the Emergence of the Mass
• 12 From Corporate Playground to Family Resort: Golf as Commodity in Post-War Japan
• 13 History and the Study of Consumerism: A Historian of the West Looks to Japan
• Index