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• COVER
• TITLE PAGE
• COPYRIGHT
• DEDICATION
• FOREWORD
• PREFACE
• ACKNOWLEDGMENTS
• PART ONE: Producing Seamless, Secure, and Sustainable (S3) Events
• CHAPTER 1: Welcome to Greener Event Leadership and Economic Success
• New Challenges and New Opportunities
• Growth Opportunities
• The Event Planning Profession
• Event Planning Subfields
• Meetings and Conferences
• Stakeholders
• A Professional Model for Event Leaders
• Change, Creativity, and Innovation: The Three Constants in Event Leadership
• Developing Your Career
• Mastering Finance
• Challenges and Opportunities
• Getting Focused
• How to Use This Book
• Summary
• Key Terms
• Career Connections
• Next Steps
• References
• CHAPTER 2: Changing Paradigms for Greener Leadership and Social Change
• Research
• Design: The Blueprint for Success
• Project Management Systems for Event Leaders
• Planning Consistently Professional Events
• Coordination: Executing the Event Plan
• Evaluation: The Link to the Next Event
• Communication: The Tie That Binds All Stakeholders Together
• Synergy: Linking Administration, Coordination, Marketing, and Risk Management
• Corporate Social Responsibility (CSR)
• Summary
• Key Terms
• Career Connections
• Next Steps
• References
• PART TWO: The New Sustainable Event Algorithms
• CHAPTER 3: Composing the Sustainable Event Plan
• Designing the Event Environment with Sustainability in Mind
• Five‐Card Draw: Playing the Five Senses
• Identifying the Needs of Your Guests
• Securing the Environment
• Effectively Manage the Event Environment
• Entrances, Pre‐Function, and Reception Areas
• Inside the New World of Event Design
• Themed Events
• Inspiration and Perspiration
• Summary
• Key Terms
• Career Connections
• Next Steps
• References
• CHAPTER 4: Event Leadership and Human Resources Management
• Event Planner as a Leader: Leadership Styles
• Leadership Characteristics
• Human Resource Management
• Organizational Charts
• Developing Policies, Procedures, and Practices
• Summary
• Key Terms
• Career Connections
• Next Steps
• References
• CHAPTER 5: Financial Sustainability
• Budgeting
• Producing Profit
• Controlling and Reducing Costs
• Ensuring Positive Event Cash Flow
• Accounts Payable: Finding the Best Terms
• Barter/In‐Kind Payment
• Common Event Financial Challenges and Solutions
• Foreign Exchange Rates
• Typical Events Budgets
• How to Manage Your Finances during Turbulent Economic Times
• Summary
• Key Terms
• Career Connections
• Next Steps
• References
• PART THREE: Event Branding and Bold Delivery
• CHAPTER 6: Event Vendors as Strategic Partners
• Creating and Implementing the Design for Your Event
• Developing Appropriate Resources
• Contracting Your Vendor Partners
• Other Agreements
• On‐Site Coordination
• Catering Management
• Coordinating Catering Operations
• Coordinating Technical Production Resources (Audiovisual, Lighting, Sound, and Special Effects)
• Conducting and Analyzing the Event Site Inspection
• Determining the Production Schedule
• Summary
• Key Terms
• Career Connections
• Next Steps
• References
• CHAPTER 7: The Brand, the Buzz, and Better Success through Event Marketing
• The Five Ps of Marketing
• Experiential Event Marketing and Touchpoints
• Internal versus External Event Marketing
• External Event Marketing
• Event Promotion Techniques
• Event Marketing with Technology
• Web Design and Management
• Start Your Engines: Creating Greater Marketing Thrust through Commercial Sponsorship
• Evaluating Your Event Marketing Campaign
• Summary
• Key Terms
• Career Connections
• Next Steps
• References
• CHAPTER 8: Ensuring a Safer and More Secure Event Environment
• Introduction
• Risk‐Averse Procedures
• Differences among Morals, Laws, and Ethics
• Common Ethical Challenges in the Special Events Industry
• Developing Special Events within Events
• Organizing and Conducting Spouse and Partner Programs
• Complying with the Americans with Disabilities Act and Similar International Laws and Regulations
• Future Trends in CSR
• Why Is CSR Important in the Special Events Industry?
• How You May Contribute to the Evolution of CSR with Your Future Events
• Summary
• Key Terms
• Career Connections
• Next Steps
• References
• PART FOUR: Trends and Triumphs
• CHAPTER 9: The Virtual View of Live Events
• Virtual versus Live: Digital versus Live Events
• Types of Virtual Digital Events by Delivery Technology
• Distance or Blended Learning?
• Creating New Event Revenue through Webcasts and Webinars
• Tracking and Encouraging the Progress of Learners
• New Approach to Marketing Digital and Virtual Events
• Old Wine in New Bottles?
• The Future of Virtual and Live Events
• Summary
• Key Terms
• Career Connections
• Next Steps
• References
• CHAPTER 10: Reinventing a Joyful and Sustainable Career
• Environmental Sustainability
• Your First Five Steps to Creating More Sustainable Events
• Cultural Sustainability
• Local Economies
• Promoting Your Greener Event
• Education
• Professional Experience
• Certification
• Credentials
• Power Tools
• New Hiring Practices
• Life and Career
• From Invention to Reinvention
• How May Planned Events Help Create, Sustain, and Celebrate a New World?
• Summary
• Key Terms
• Career Connections
• Next Steps
• References
• PART FIVE: Best Practices and Real World Event Experiences
• CHAPTER 11: Global, National, and Local Best Practices in Event Leadership
• Best Global Event
• The SXSW Global Phenomenon of Weird Practices that Work Wonders around the Corner and throughout the World
• Best National Event
• Norwegian Constitution Day Events, Oslo, Norway, and More
• Best Local Event
• Celebrate Fairfax! Festival, Fairfax, VA, USA
• CHAPTER 12: Twenty Real‐World Event Management Experiences and Mini Case Studies
• Advertising and Marketing
• Attractions
• Corporate Social Responsibility (CSR)
• Education
• Entertainment
• Environmental Sustainability
• Expositions and Exhibitions
• Festivals
• Finance
• Gaming
• Government
• Hotels
• Incentive
• Information Technology
• Meetings
• Responding to Requests for Proposals (RFPs) for Independent Event Managers
• Safety, Security, and Terrorism
• Satisfying the Various Players in a Corporation
• Social Event (Wedding)
• Virtual Event
• GLOSSARY
• INDEX
• END USER LICENSE AGREEMENT