Description
Efnisyfirlit
- Cover
- Front Matter
- 1. Introduction to Brand Management
- 2. Ethical Branding
- 3. Brand Philosophy
- 4. Brand Positioning
- 5. Brand Identity
- 6. Brand Integration
- 7. Brand in the Digital Era
- 8. Brand Equity
- 9. Brand Extension
- 10. Brand Mergers and Acquisitions
- 11. Brand Architecture
- 12. Contemporary Issues in Brand Management
- Back Matter
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